Raquel S. HunterCOVID-19 ≠ Brand LoyaltyCOVID Commencers - 9 million new users purchased CBD products during the pandemic - 60% of Boomers are using online delivery services like…Nov 23, 20201Nov 23, 20201
Raquel S. HunterInstagram, Twitter, or Facebook? Telling your story with branded contentOne of the earliest forms of branded content is Betty Crocker’s picture cook book. Originally published in 1950, each recipe included…Feb 19, 2019Feb 19, 2019
Raquel S. HunterBrands (still) need to win audiences on Social MediaAn insight that most Brands miss is that social is about people. Successful Brands create social media strategies that are focused on…Feb 15, 2019Feb 15, 2019
Raquel S. HunterInfluencers need to be the center of their networkBecause a social network is an organized set of people that consists of two kinds of elements: human beings and the connections between…Feb 13, 2019Feb 13, 2019
Raquel S. HunterA ‘Like’ disconnected from a business goal is just a ‘like’.Successful and cost efficient Social Media campaigns will incorporate metrics that have evolved from arbitrary platform measurements…Feb 13, 2019Feb 13, 2019
Raquel S. HunterIs e-mail an under-developed social platform?E-mail is typically used as a linear conversation between small groups of people. However, the data captured in people’s e-mail lists…Feb 11, 2019Feb 11, 2019
