Imagine yourself in dire need of something, what will be your first instinct? To google it, right? It’s the same case with millions of people worldwide. According to Oberlo, Google dominates 91.9% of the search engine market and every day 8.5 billion google searches are recorded. That’s quite a lot considering the human population is 7 billion. You and your business shouldn’t miss this shot at being found on Google.
You may ask, “I already have a Facebook and Instagram account that is doing absolutely fine. Is investing in a website even worth it?” The simple answer is YES! You might think a website might not make much of a difference anyway. But that isn’t always correct because it helps you in more than one or two ways. From building brand credibility to increasing sales and adding value, there are endless benefits of having a website for your business.
Not convinced yet? Continue the blog to get more insight into the importance of a website for your Business.
- Builds Credibility
Only social media presence doesn’t add much credibility to your business. Maybe your business can be trusted in a localized area but if you look at the bigger picture, not many will trust it. Having a website can add legitimacy and credibility to a wider range of audiences while giving you a competitive edge over your competition.
2. Creates Leads
Once you make it to the customers, it becomes easier to get leads as they are highly interested in your product/services. A simple CTA button can increase your chances of getting a lead which in return gives a good ROI to your business. The benefits of a website outweigh its cost.
3. Organic Traffic
A good SEO and inbound marketing practice might help you with organic traffic. This unpaid traffic is more likely to give better ROI than paid traffic in any form. You can increase your loyal customer base and encourage them to take an action.
4. Showcase your products & services
A good website allows you to showcase products & services which increases visibility. You can decide the theme and personalize it and keep the customers closer to your brand via a business website.
5. Fading social media reach
The social media marketplace has oversaturated over time, resulting in diminishing reach. While social media is an amazing platform to boost and add value to your business, it is not quite wise to completely depend on it. However, a hand-in-hand approach to both social media and website can give you better ROI than just one of them.
6. Upper hand over your business image
You can communicate your brand message, vision and mission clearly via a website. It might not always be possible to control the narrative of how people talk about your business or perceive it but you can most definitely influence it to some extent.
7. A 24/7 service & sales
You can set it up in such a way that your business can sustain itself without your 24/7 presence. Being accessible at all times can increase your sales, it is a step closer to better service and profitable business.
How to get started?
Now that we’ve talked about the benefits of having a website for your business, let’s move on to the ABCs of website development, components, and factors to keep in mind. As a software company that specializes in building digital products and services, here are some basic tips for beginners to start building their website:
- Choose a Domain Name
An ideal domain name should be your business name and it should be easy to remember. If the domain name is not available, you can have a name that represents your values or is close to your brand.
- Web Hosting Services
Next up is web hosting which is crucial because it connects your site to the internet. There are free web hosting services but it is recommended to take a better service as it determines the quality, security and speed of the webpage.
- Good Content Management System (CMS)
Choose a CMS designed for your unique needs. A good CMS will help you create and manage digital content without much technical knowledge or expertise.
- Design & Practicality
A good website is practical, easy to navigate, balanced and organized. You can customize it as per the needs of your business for a better outlook and increased functionality.
A website isn’t a one-time job, it has to be maintained and updated every now and then. It adds security, improves loading time, etc.
If your business doesn’t have a website already, it is time to build one. Not only will it give you a wider reach and audience, but it’ll also offer several benefits to your business. A website along with a solid strategy can take you places. Rather than just social media or a brick-and-mortar business, you should invest a little more to build your place on the web.
RARA Digital Labs is a Nepal Based IT company that provides services including website and mobile app development. We design comprehensive and mindful products enabling the best for our clients keeping your unique needs in mind. A value for money is what you get here.
Let’s take your business to new heights, together! Let’s develop an amazing website! Get in touch with us today.