Acquiring first customers. It is probably the hardest thing in a startup. Convincing the first clients that what you offer is worth their money — that’s a huge milestone. Fortunately, after you achieve it, it gets only easier down the road. Customers are a lot like in this gif:
Here is an idea. How about instead of pouring early money into Google or Facebook Ads start with something less scalable but far more effective — tweeting to people.
Let’s be honest. Finding people that will be interested in buying your (unknown) product is the hardest thing to do in a startup. It doesn’t necessarily mean that you have a bad product — nowadays it is just not enough to build it and expect people to come.
The key is to…