Acquiring first customers. It is probably the hardest thing in a startup. Convincing the first clients that what you offer is worth their money — that’s a huge milestone. Fortunately, after you achieve it, it gets only easier down the road. Customers are a lot like in this gif:

What does Buffer, Blocks smartwatches, and Product Hunt have in common? They started gaining traction by tweeting to people.

Here is an idea. How about instead of pouring early money into Google or Facebook Ads start with something less scalable but far more effective — tweeting to people.

Let’s be honest. Finding people that will be interested in buying your (unknown) product is the hardest thing to do in a startup. It doesn’t necessarily mean that you have a bad product — nowadays it is just not enough to build it and expect people to come.

The key is to…


Reach unreachable audience with Rarog! Discover rarog at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store