Decision-making in the music industry is increasingly about innovative insights and being the first to discover new trends, artists, and opportunities to engage audiences.

In today’s streaming economy, artist success on Spotify is one of the leading indicators of artist success across streaming and social platforms and music industry verticals, which is what makes understanding your artist Spotify data so important.

Continue reading Understanding Music Data Analytics: Spotify for Artists.

Key Takeaways

  • South Korea: Top 100 Artist YouTube consumption tended to have an inverse relationship with both coronavirus cases and web interest, indicating Koreans traded music for information as infections peaked. However, as a result of effective testing and tracing, the country rebounded quickly to normalcy on all fronts.
  • Italy: Daily videos views for the Top 100 Italian artists dropped as infections increased but quickly rebounded with quarantine, generally following the infection curve from there.
  • United States: The US Top 100 YouTube artists surged during lockdown, but as daily infections continued to rise, that demand failed to keep pace, perhaps because consumers…

We analyzed Spotify Monthly Listeners trends across nine genres to help you understand how music consumption may or may not be changing during these unprecedented times. Here’s what we found.

To help address the global music industry’s concerns about the COVID-19 pandemic, US-based music analytics company Chartmetric is continuously monitoring 2M+ artists across 20+ streaming and social media data sources.

We hope our data-driven analysis of COVID-19’s effects on music-related consumption helps artists, songwriters, labels, agencies, distributors, and other entertainment-related entities sustain and improve their well-being during these unprecedented times.

All data is collected, organized, and analyzed by Chartmetric. Data science by Nuttiiya Seekhao. Analysis by Jason Joven and Rutger Ansley Rosenborg.

Key Takeaways

  • Spotify listenership appears to be widening for Classical, Ambient, and Children’s due to COVID-19.
  • Spotify listenership is relatively…

This week, we’re taking it back to the birth of a genre, seeing what’s been popping in the UK since the London club scene spawned Acid Jazz in the ’80s and ‘90s.

Acid Jazz has become maybe one of the most fluid genres of the last four decades, moving between Jazz, Electronic, Hip-Hop, Psychedelia, and Soul, and bringing out the best of all five.

Over the last month, we’ve delivered everything from French Trap to Russian Indie and worldwide House to some COLORS-inspired R&B, but this week, we’re taking it back to the birth of a genre, seeing what’s been popping in the UK since the London club scene spawned Acid Jazz in the ’80s and ‘90s.

So, let’s see how we can use Chartmetric data — and a little creativity — to make that happen.

Continue reading here to listen. Subscribe here.

Going on the road is absolutely out of the question right now, but you can still bone up on strategy so you know exactly what to do once it’s safe for everyone out there.

You’ve already started routing your tour using streaming data, so it’s time to fill up those support slots.

Pretend you’re the English Indie Pop duo The xx. One thing’s for sure: You need some acts to bring on the road with you. So, where could you start, from a data perspective?

First, set your goals. You’re looking for a few emerging acts to reach out to that have a similar, but different, sound; a partially-common, but not too common, audience (to boost ticket sales and reach); and availability to tour Europe — and potentially beyond — later this year.


With a world of geo-specific streaming data at your disposal, picking the optimal tour route has never been easier.

Let’s say you’re working with an artist who’s just about to release new music. Following the typical release cycle, the next step would be to plan out a tour to promote their new music (these days, music is really the marketing driver for revenue-generating tours and not the other way around, but that just makes tour optimization all the more important). Where do you start?

When it comes to booking tours, there are so many variables to contend with, from venues having shows already booked on the dates you want, to an outrageous distance between cities in a country as…

For Off Season Creative Founder Ross Nicol, data is invaluable, but understanding the artist mindset is unquantifiable.

Off Season’s studio in Greenpoint, Brooklyn.

Ross Nicol hasn’t always been indie. Before heading off on his own to start Off Season Creative, a boutique Brooklyn-based creative direction agency with a focus in music, Ross was at a major music management firm.

While there, Ross had the benefit of working with some of the biggest artists, managers, and designers in the music industry, so he quickly learned the importance of developing and maintaining relationships — and the power of leveraging data.

On the management side of my work, it’s [data] largely considered with touring, looking at markets where a specific song, sometimes, or an artist as…

For this detectd refresh, we’re heading to Russia, where noise is just as important as melody, color the corollary to darkness.

Last week, with Trap Français, we transported you to France for 15 new Trap tracks starting to sizzle in one of the premier cultural capitals of Europe.

This week, we’re going underground and undercover in Russia, where we’re turning up the noise with 10 unique Russian soundscapes.

The Russian Federation is potentially one of the most oblique music business markets in Europe and Asia, making the data-driven discovery process … interesting. But we’re up for it, so let’s peel back the Iron Curtain and see what Rock, Punk & Metal acts are bubbling up.

Check out this week’s detectd here. Subscribe here.

In Part 2 of our new 6MO: Breakthrough Artists report, we take a fresh look at the big playlist trends dominating four major streaming platforms from January to December 2019.

Today’s measures of success on music streaming platforms come down to stream counts and followers — and for obvious reasons — but the primary movers in this regard are playlists. The more playlists a track gets added to (theoretically) the more streams and (hopefully) the more followers for the artist.

Importantly, the more playlists a track gets added to, i.e., the more playlist adds a track gets, the more significant the curatorial groundswell surrounding that track, editorial or otherwise. …

In Part 1 of our new 6MO: Breakthrough Artists report, we discover rising artists making an impact on YouTube, Spotify, Instagram, TikTok, Shazam, Bandsintown, Twitter, and Wikipedia.

This week, we released the second edition of our semi-annual 6MO report, where we decided to really double down on the idea of “breakthrough artists” and finding novel ways to discover them through data.

Across YouTube, Spotify, Instagram, TikTok, Shazam, Bandsintown, Twitter, Wikipedia, and our own Cross-Platform Performance metric, we explicitly shined a light on who was bubbling up in popularity between July and December 2019.

Recently, Rolling Stone’s Elias Leight keyed in on TikTok as one of the major new sources for breaking artists — a takeaway that has proven itself over and over, with Australia’s Tones and I…

Rutger Ansley Rosenborg

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