Business intelligence with Metabase

Let me introduce you to a little known but powerful business intelligence tool called Metabase. It is an open-source tool designed for non-technical users to provide big data insights and visualizations.

Data can tell a vivid story about a business, with a variety of touchpoints. Metrics from email campaigns are a part of that story, along with information from sales and revenue, as well as customer feedback and support. Because data may live within different platforms, it is often analyzed within a single ecology.

But how can you tell a valuable story for your business with missing pieces? It is a widely accepted notion that compiling all of your information in one place is extremely valuable to the business. Data can be stored and analyzed in one place with a tool like Metabase. It is powerful, simple to use, and can provide useful information for any driven member of the team.

I tested out Metabase for myself, and have provided quick notes to get you familiar with with this product.

The data

As long as you bring your own data to Metabase, the software will help you analyze it. You can connect data types from Google Analytics, Crate, Mongo, etc.

Once your data is added, Metabase can do the following:

• Set standard metrics to…