Why there was no 2020 VS fashion show
2020. The new decade is a time with so many advances and endless possibilities… and the first year in decades without the Victoria’s Secret Fashion Show. The cancelation of the VS fashion show paired with the brand selling its majority stake ($1.1 billion) to a private equity firm marks the grave decline of this long-standing lingerie company.
The Sale to Sycamore Partners
L Brands sold its majority stake in Victoria’s Secret to Sycamore Partners, who will now have a 55% interest in VS. The hope is that privately-held Sycamore Partners can restore the VS brand to its former glory. While the future is currently unclear for VS, one thing is certain: drastic change is in order.
The Decline of VS
When Victoria’s Secret launched in the late ’90s, it quickly grew into one of the most popular brands in the nation. It was a brand that defined sexy and took risks with its racy lingerie and iconic runways shows. VS was THE women’s underwear brand, but then things changed.
2017 is the year things took a twist. With the launch of the #MeToo movement, VS sales plummeted by $.6 billion. Since then, the brand has been unable to recover and slowly on the decline. The…
