RashmiIt’s been two weeks since the lockdown began here in India.The last week for me personally, has been a wakeup call, with a large number of friends and family expressing their fears of the economic…Apr 9, 2020Apr 9, 2020
RashmiWorking from home (WFH) without losing your mindCoronavirus, the global Pandemic is sweeping across countries with impunity, more and more countries are relying on what is being called…Apr 3, 2020Apr 3, 2020
RashmiRiding the Black Swan: CMO’s Guide To Tough TimesIn 2007 Nassim Nicolas Taleb wrote a bestseller called “ The Black Swan: The Impact of the Highly Improbable”. He propounded a theory that…Apr 3, 2020Apr 3, 2020
RashmiInglourious Bankers: Can the Yes Bank Brand survive the current crisis?The big finance news story this week is the crisis faced by Yes Bank. Experts in the media are opining on the causes ( NPA’s, Overreach…Mar 12, 2020Mar 12, 2020
RashmiWomen’s Day Branding: Done RightInternational Woman’s Day (IWD) as a concept was pioneered by Socialists in the early 1900s to honor women workers, March 8, was adopted…Mar 5, 2020Mar 5, 2020
RashmiAll Hail the Supreme OreoSupreme announced its collaboration with Nabisco, the Supreme Oreo, on twitter a couple of days ago. And the Internet lost its mind. The…Mar 5, 2020Mar 5, 2020