Your strategy’s last message to developers

Amen. There should be a company strategy, but everything else — APIs, social, chat bots — is just a tool for executing on that strategy.

Like Ben Horowitz (“The company story IS the company strategy”), I prefer to think about it as a story: a well-defined group of people (customers), and a well-defined Promised Land to which you will deliver them (more on that here). And then there’s this thing called an API, which just helps you make the story come true.

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