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Marketing Passport

Marketing Passport

6 ads that would have been banned nowadays in the United States

It is unbelievable to think that an advertising agency would promote a product or service through ads that diminish people because of their…

Apr 6, 2017

6 ads that would have been banned nowadays in the United States

Apr 6, 2017

Marketing Passport

Is Tailored Advertisement Beneficial for Both Consumers and Companies?

A simple visit to the local supermarket can expose more private information from customers than people may imagine. Some years ago, Target…

Mar 17, 2017

Is Tailored Advertisement Beneficial for Both Consumers and Companies?

Mar 17, 2017

Marketing Passport

The Kylie Empire

In a world where, for some people, following a celebrity’s steps becomes more important than one’s own life, the well-known Kardashian…

Mar 2, 2017

The Kylie Empire

Mar 2, 2017

Marketing Passport

9 Companies That Have Rebranded in the Recent Years

The process of modifying the name, logo, design, symbol, or anything that defines a brand, are sometimes necessary to a company that wants…

Feb 17, 2017

9 Companies That Have Rebranded in the Recent Years

Feb 17, 2017

Marketing Passport

8 Times Brands Used Ads To Trash Their Competitors

Here in the United States, it is not uncommon to see companies using their competitors’ flaws and weaknesses to make their own product…

Feb 2, 2017

Feb 2, 2017

Marketing Passport

Marketing Passport

I’m Rayssa Taiar and I created this blog to share my insights on the marketing world, with an open mind to different approaches throughout the globe.

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