Hritika RathiThe Indian Consumer or Consumer India?Indians can embody different identities without feeling conflicted. For instance, a traditional Tamil Brahmin might end his day with a…5 min read·1 day ago----
Hritika RathiThe psychology behind UI/UXYou are getting up in the middle of the night to go to the bathroom. All the lights are turned off, yet you somehow manage to navigate…7 min read·Apr 17, 2022----
Hritika RathiGAME THEORY BEYOND ECONOMICSFriday night poker game, it is your turn, stakes are high and you have no clue what to do. Should you play tight while your opponent is…6 min read·Apr 17, 2022----