BehaviourExchange — Behaviour Profile Services Platform

Peaceful greetings of the universe, this time I will discuss about ICO or project BehaviourExchange, thanks for taking time to read this article. mezing brot ( siip )

The platform combines Blockchain technology to create a dedicated BEX token and Big Data analysis to create the unique behavior profiling service. They understand a web visitor’s demographic and psychographic characteristics as well as their sentimental value to provide a subscription-based service to clients that help them locate relevant consumer segments in real-time.

The Platform

The Behaviour Exchange platform primarily works on connecting three different units, namely: web visitors, websites and B2C businesses in a different and unique way. Each party is offered a various beneficial services such as websites with the option to exchange their traffic with other websites to help expand their reach and visibility with cross promotion.

The visitor of the website are not bombarded with ads which are not necessary and irrelevant to them, and is important for B2C businesses to comprehend their visitors in real-time and use the BEX service to show every visitor the most appropriate product, service or other content.

Users visit various websites on different occasions to their browse online, shop, or just obtain information. Hence, this is leveraged by the company where they place the widgets and track the users. These websites use our widgets to reciprocally exchange traffic with other websites in the

BEX partner network.

These widgets have the capability to track the users activities and behaviour. They accumulate all the information about users and create a “Big Database”. The subscription fees ranges from few dollars per month up to several thousand dollars per month, depending on the customisation that the users choose. Targeting the right group of users is the most important part for businesses these day as companies as spending billions to track the right set of users and are still not getting the desired results. BEX is the solution to all their problems.

The Technology

They have combined artificial intelligence, text mining, machine learning and statistics, along with big data to create in depth user profiles. Their primary target is B2C companies. They will focus on expanding geographically to companies that have multiple products that are being sold to different customer segments.

The use of Ethereum technology will provide benefits such as high-level smart contract language similar to Java and Python. Already running platform in Europe. Around 200 media website are participating in the platform. Profiles for the visitors are created by using intelligent algorithms based on Artificial intelligence, Machine learning, Big data and statistics.

BEX Token

  • The amount raised will be divided into
  • 45% of the funds will be used for research, further development and the acquisition of technology.
  • 35% of the funds will be used for sales and marketing.
  • 20% of the funds will be used for legal, general and administrative purposes.
  • Bex team is very experienced in blockchain technology as well as financial services


Team Success



Before he was the head and the co-founder of media group Pro Plus, now founder and CEO of BehaviourExchange. Through experience and with his proactive approach he directs us to lead the project towards a common goal. He is visionary and a fan of macroeconomics and trends in the fields of media and the Internet. He is a sworn athlete who likes to run, cycle, sail and play golf.


Director of Sales

Peter started his professional career in travel and leisure industry where he got fascinated with the vast possibilities internet offers. He managed quite a few online travel projects where he fell in love with online communications and advertising. This resulted in his leap from travel to advertising industry. His knowledge and intuitive approach made a real impact in our sales and we are really happy that he joined BehaviourExchange project. He is s funky character and a life lover.



Barbara has been working in the field of finance her whole career, with special interest for start-ups, where she actively supported entrepreneurs with education, consulting and financial planning. She is a passionate advocate of CF management and has been cooperating with BehaviourExchange from the start. She loves nature and is a proud owner of a Maine coon cat.



Mitja has followed the rise of the Internet from 1993, first as the Internet program director for the Open Society Institute — Slovenia, later as a freelance programmer and web developer, and in recent years as the software architect and principal developer of the ContentExchange system. He plays a key role in development of BehaviourExchange and is responsible for functioning of the system. He loves cooking and gardening.


Data Scientist

Gašper has a PhD in Mathematics. After finishing his studies in 2014 he is working as software developer and data scientist. His motivation for solving problems is other people’s satisfaction and happiness. He loves honest relationships with co-workers and people in general. Apart from work he enjoys long bicycle rides, spending time in nature, exploring his limits and drinking beer.


Business Intelligence Manager

Lili gained her experience in fields of advertising and marketing, working in advertising agencies and international companies. At BehaviourExchange, by diving into data science and transforming reading habits into high quality consumer profiles, her role is to support the sales and marketing departments in finding new ways to attract, maximize and maintain new customers. Her strongest assets are communication and leadership skills, fast thinking and problem solving. She adores exploring new knowledge and pampering the people she loves.


They have a highly experienced team with enough experience to bring out a platform of such magnitude. The ecosystem has a simple and easy user interface which is Easy-to-understand in the initial documentation. DO check out their website for more details regarding the platform and the ICO.With BEX Businesses will be easily get the analytics about their customers.The ecosystem will create a win win scenario for both businesses as well as the customers.

BehaviourExchange is a good ICO program.

Think business is pretty fantastic. It attracts people regularly.

Experienced and skilled cooperation is difficult to achieve.

We can build the ability to achieve goals.

More Information Visit The BehaviourExchange Link:

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AUTHOR: oi pantura

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