Top 5 Strategies That will Result In Long Queues (Waiting Lines) In Front Of Your Restaurant Business . . .

Ratnarraj Niikam
2 min readFeb 9, 2020

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If you have a restaurant business and want to promote it online (using inexpensive Facebook Ads) to increase revenue, this post will definitely help you.

You need to keep in mind that most people are going to visit your restaurant if it’s near to them (5–8 km radius.) People may come from a 20–25 km radius but in most cases, they will not.

Start with a video views campaign for your restaurant, and then retarget people (offer them 10–15% discount) who saw your video. You can use a 50% video views custom audience for that. It will reduce the cost of Facebook Ads.

You can show ads to people who have birthday in next week, marriage anniversary, or any special function (this kind of targeting is available on FB Ads), and you can offer them some special birthday or anniversary discount and it’ll definitely blow their mind and they’ll visit your restaurant (you can surprise them with cake and other stuff.)

You can see life events targeting options on Facebook Ads and make personalized ads for them. It’ll definitely work and boost your restaurant revenue for sure.

Another way is to target companies (you can directly target company employees) near your restaurant radius and use personalized ads like we give a 20% special discount to Infosys employees and like that.

If you have any college, school or anything where maximum people come near to your restaurant, you can personalize ads in that way like a special offer to XYZ school or college.

You can also make some videos of the best dish of your restaurant, behind the scene type video or owner explaining the story behind the restaurant and run ads for it, giving people some discounts.

We can think of many strategies for this business but the purpose of these strategies is to make a good connection/rapport with the people and then providing them your service.

Mention someone who needs to know this, let me know if you need any help with it.

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Ratnarraj Niikam

Paid Social Media Buyer | $55M+ Ad Spend | Performance Marketer | eCommerce Growth Strategist | Conversion Rate Optimization | Creative Research