When you look at sales talent, you will see they have at least two common traits; an unbelievably competitive spirit and a winner’s… — When you look at sales talent, you will see they have at least two common traits; an unbelievably competitive spirit and a winner’s mentality. That is why open sales floors work so well. …

Marketing gamification is perfect for boosting conversion rates for (first party) data building, audience interaction and brand engagement. — Marketing gamification is perfect for boosting conversion rates for (first party) data building, audience interaction and brand engagement. The use of games in marketing has increased greatly in the last few years. But which games are best suited for marketing gamification? In this article we share our top 10 most…

Gamification is no longer only used in the game industry. Within sectors such as marketing, science or education, the application of… — Gamification is no longer only used in the game industry. Within sectors such as marketing, science or education, the application of gamification is the rule rather than the exception. Gamification is a powerful motivational tool that leads to higher conversions and more engagement. …

Gamification is the fun part in your marketing mix. It offers both consumer engagement and valuable data. With the enormous reach that… — Gamification is the fun part in your marketing mix. It offers both consumer engagement and valuable data. With the enormous reach that campaigns with gamification has to offer, many people engage with your brand. But how do you make sure that you are getting the most out of your gamification…