The Gold Rush.
In 1849, The Gold Rush moved people to the West. Most settled in the Bay Area, following the promise of gold. The great majority bought pans and searched for pay-streaks. The first that got to the river became rich. The following men did not.
Hard working people invented machines to extract gold from the soil. Visionaries added chemicals to extract the metal. Some others moved further north or south. There was still gold, It was just harder to get.
It’s 2015. The same thing happens. Everyone wants to hit gold using pans. Everyone goes to the same river and follow the tactics a serious -or Dodgy- blogger told them. They are all trying the same techniques and practices. There are still customers; They are just harder to get.
After the Gold Rush, Some made money from selling overalls and jeans. Other got into entertainment or transportation. Those that truly wanted gold got their hands dirty. They dug mines. They invested in chemists. They bought machinery.
Some still went to the rivers with pans and wondered why they never hit it big.
In the past couple of days, I started using Twitter again. I decided to follow an important growth hacker. Now my follower count has grown, without even writing a single tweet.
My new followers bought a pan and are looking for a pay-streak.
