What are Emotional Manipulation Tactics

Rav Oldej
9 min readApr 15, 2024

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“They know what makes us laugh, what scares us, what excites us, what repels us, and most importantly, what makes us vulnerable.” ~ George Simon

“When you show yourself to the world and display your talents, you naturally stir all kinds of resentment, envy, and other manifestations of insecurity… you cannot spend your life worrying about the petty feelings of others.” ~ Robert Greene, from his book The 48 Laws of Power

The art of manipulation can often go unnoticed until the damage becomes visible. Whether through charm, intentional forgetting, or outright deception, manipulative behaviors sneak into our daily interactions, often undermining our emotional well-being and self-confidence. In this article, we will explore the subtle tactics that manipulators use to bend others to their will. From the insidious practice of “gaslighting” to the strategic use of emotional invalidation, and the deceptive charm offensive, we expose the psychological foundations and manifestations of manipulation. By becoming aware of these mechanisms underlying manipulative behaviors, you will be able to navigate complex social landscapes and establish healthier and more authentic relationships.

1. The Dynamics of Shame in Psychological Manipulation

Shame, this corrosive emotion, arises sharply when we are signaled as lacking value in the eyes of others. The manipulator, a master of humiliation, skillfully exploits this vulnerability. Through expressions of disgust, disappointment, or odious comparisons where he measures us against others deemed superior, he shakes our sense of personal worth.

This manipulation tactic is based on a crucial distinction: while guilt weighs on us for our actions, shame directly attacks our being. It is a deep pain, a feeling of inferiority and humiliation that erodes self-esteem and makes us perceive ourselves as inherently flawed. In this theater of domination, the manipulator positions himself above, deriving perverse satisfaction from our distress.

It manifests when we fear that our words or actions might have weakened our bonds or caused rejection. This emotion does not merely cause us momentary suffering; it seeps into our consciousness, implanting itself as a toxic belief in our fundamental flaw.

2. The Empty Words that Distort Reality

“I love you.” “You are so special to me.” “I don’t know how I got so lucky.” “I’ve waited for you my whole life.” When spoken by a manipulator, these statements can seem deep and sincere. However, they may be devoid of genuine feeling and intention. They are often used as lures, lacking any basis in the actions of the person who utters them.

By saying these words, the manipulator skillfully plays on the emotional strings of their victims: the need for approval, love, validation, admiration, appreciation, and comfort. These carefully chosen words are designed to exert influence, to manipulate. They serve as currency, a means to obtain something in return without true commitment.

Listen less to words and observe more of actions because “Actions speak louder than words.” The true measure of love and respect is revealed not in what is said, but in what is done.

3. “Crazy”-Making

This insidious act, which causes victims to doubt their own mental health, is a particularly devastating form of psychological manipulation. “Crazy-making” occurs when behaviors, which appear logical and rational, are actually senseless and designed to trap the victim in a cycle of punishment and confusion. This manipulative process is often manifested through what is called a double bind, a scenario where the victim is placed in a lose-lose situation, where any action or inaction is subject to criticism or reproach.

Take the example of a spouse who is instructed to take care of the children while the other is away. Despite having completed the task, he is criticized for not acting according to his partner’s precise expectations. If, on a future occasion, he chooses to wait for his partner to perform the tasks, he is then accused of negligence and indifference. This leaves the partner in a state of confusion and despair, desperately trying to understand how to satisfy or even anticipate expectations.

Another manifestation of this “crazy-making” is when an aggressor shifts the blame for their own faults onto the victim, suggesting that their actions are justified by the presumed irrationality of the victim. For example, a husband who cheats on his wife might reverse the blame by insinuating that it was the wife’s behavior that drove him to infidelity. When the victim expresses her anger and distress, the aggressor uses this as proof of her “madness,” further destabilizing her.

These tactics are not necessarily conscious on the part of the aggressor, but they are extremely effective in maintaining power and control, isolating the victim and causing her to doubt her own perception of reality.

4. Gaslighting

This insidious and gradual practice often starts with innocent denials but escalates in frequency and severity, sowing doubt and confusion. The technique of gaslighting involves denying or distorting facts, often repeatedly, to make a person question their own memories, perceptions, and even their mental health. “I don’t know where you got that idea,” “It’s all in your head,” or “That never happened. Are you crazy?!” are examples of phrases typically used by manipulators to invalidate their victims’ experiences.

This deceptive process may not seem obvious at first, but it develops progressively, leading the victim to anxiety, depression, and an inability to trust their own judgments. Victims of gaslighting often end up depending on their abuser to define what is real and what is not, thus losing their ability to function independently.

After rendering the victim powerless and devoid of self-esteem, the manipulator can exert almost total control, seeking a sense of superiority, financial control, or other personal benefits. You might be a victim of gaslighting if you find yourself in these kinds of situations: making frequent excuses, having difficulties making decisions, experiencing significant behavioral changes during a relationship, feeling a constant sense of confusion, or increasingly isolating yourself.

5. Minimization

This strategy is often used to convince the victim that the transgressions committed are not as serious as they appear, thereby reducing the perceived severity of the wrongful acts. When a manipulator is confronted with their faulty behaviors, they may resort to statements such as “You’re making a big deal out of nothing” or “You’re exaggerating.” These statements aim to devalue the victim’s feelings and question the legitimacy of their reaction. This tactic of minimization not only serves to avoid guilt but also to maintain control by making the victim doubt the validity of their own emotions and perceptions.

If an individual uses minimization as a defense mechanism in a confrontation, it is likely that they will repeat this pattern in the future. This can indicate a broader pattern of manipulative behavior, where reducing the impact of harmful acts becomes a habitual strategy to avoid consequences and continue the same behavior without remorse.

6. The Silent Treatment: A Form of Control Through Contempt

This method is a form of non-verbal communication laden with contempt, signaling that the manipulated person does not even deserve acknowledgment of their existence, let alone the manipulator’s love, attention, or consideration. The silent treatment, often referred to as obstruction or withholding, primarily aims to cut off communication. Its goal is to make the other person feel invisible, which can induce feelings of helplessness and shame in the victim. By making the other feel unworthy of attention, the manipulator exercises profound control, often leading the victim to conform to their desires in a desperate effort to regain affection and acknowledgment.

The silent treatment is an effective way for the manipulator to shape the victim’s behavior to their advantage, without the need to resort to arguments or explicit justifications. This manipulation strategy can be particularly difficult to counter because it exploits the fundamental human need for social interaction and validation.

7. Lying

Manipulators employ various styles of lies, ranging from blatant distortions of the truth to more subtle and insidious forms, such as lies of omission and vagueness.

Lying is often described as the cornerstone of manipulation tactics. Some manipulators lie frequently and without any remorse, possessing an impressive array of techniques to deceive others. Even those who feel remorse may resort to lying to achieve their objectives. This ease of lying, often with great conviction, allows manipulators to get what they want from others, often without immediate consequences for themselves.

One of the most subtle forms of lying is the lie of omission. Instead of making a directly false statement, the liar may simply choose not to disclose crucial information. For example, a manipulator might omit mentioning that they are already in a serious relationship if it could dissuade someone from getting involved with them. They do not assert a direct lie; they merely hide the truth.

Vagueness is another tactic employed. When confronted with a direct question, some manipulators provide evasive answers, deliberately lacking in detail to avoid being caught in a fault. This technique relies on the assumption that the victim will not seek further information, thus allowing the lie to go unchallenged.

Another effective method to deceive is to bury a lie among many truths. This strategy makes it difficult for the victim to discern true from false, as the presence of true details adds a layer of credibility to the overall narrative.

8. Emotional Invalidation

Invalidation involves minimizing, ignoring, or rejecting someone’s feelings. This approach can be extremely harmful as it questions the legitimacy of an individual’s emotional experiences, often leading to a loss of self-confidence and internal doubts.

Invalidation can occur in various ways, sometimes deliberately by individuals seeking to manipulate or control, or sometimes inadvertently by those who may lack empathy or understanding. For example, phrases such as “You shouldn’t feel that way” or “Move on” are commonly used to dismiss someone else’s expressed feelings. These statements, although often presented as advice or consolation, can actually serve to denigrate or diminish a person’s lived experience.

Invalidation not only serves to deny the validity of the emotions felt but also places the person doing the invalidating in a position of apparent superiority. This can be used as a highly effective tool of manipulation, where the victim begins to doubt their own perception of reality and the legitimacy of their emotions. This doubt can lead to a degradation of self-esteem and an inability to trust one’s own judgments and feelings.

Statements like “It can’t be that bad” or “You’re just tired” illustrate how feelings can be systematically devalued. Such statements, although often perceived as minor or insignificant, can have devastating consequences on an individual’s psychological well-being.

Invalidation can often leave people feeling isolated and misunderstood, reinforcing the feeling that there is something fundamentally wrong with them because they experience certain emotions.

9. Charm

These skilled manipulators, armed with charm and seduction, can easily mask their true character to achieve their ends. They make it difficult for others to perceive their true intentions.

Charm is often seen positively; it is associated with sociability, amiability, and attractiveness. However, in the context of manipulation, charm is used strategically, not to establish an authentic connection, but to advance a hidden agenda. Manipulators use it to disarm and gain the trust of their victims, making them feel exceptionally interesting, loved, valued, and appreciated. These manipulators often present themselves as extremely attentive, open, and vulnerable. This can be seen as seductive and convincing.

Manipulators may appear gentle and charismatic, but their words are rarely accompanied by sincere emotions that match what they express. Their speech can be smooth and engaging, but it often lacks the genuine emotional depth that accompanies sincere interactions.

Despite their apparent charm, a manipulator does not show true interest or appropriate emotional response to the situation. This disconnect can sometimes be noticeable in the way their facial expressions or body language do not match their words.

10. The Tactic of Intentional Forgetting

A manipulator might claim to have forgotten an agreement, a promise, or even something as simple as bringing an ingredient needed for dinner. In front of the victim, they will maintain direct eye contact and display an impassive face, expressing apologies while insisting on their inability to remember the commitment. This facade of sincerity is designed to destabilize the victim and to push them to question not only the manipulator’s memory but also the importance of their own needs.

This tactic is doubly insidious. On one hand, it allows the manipulator to absolve themselves by attributing their failure to an apparently innocent human weakness — forgetfulness. On the other hand, it subtly implies that the forgotten item was not significant enough to be remembered, which can make the victim feel less important or their requests less valid. By invoking forgetfulness, the manipulator avoids direct confrontations while slowly undermining the self-esteem and confidence of their victim.

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