Traditionally, consumer goods market for themselves. We live in an age where product packaging is practically a science, where innovative designs lure consumers in and where hundreds of items perfectly positioned on shelves vie for your attention. …

Social media may be a marketing powerhouse, but from a business perspective, it might also make you want to pull your hair out. You may find yourself marveling at the companies that have millions upon billions of followers — and then proceeding to refresh your company page to see if…