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Raven Yu

Looks good AND performs well.

Form over function? Why choose one when you have both? If you pay attention to a few things, you can create a landing page that looks great without harming the conversion rate. Have your cake and eat it too. 🍰

STRUCTURE

In my opinion this is the most important part of a landing page.

Impatience is your biggest enemy — not only is it important to have an attractive visual for the top section of your page, but also the right content to compel the visitors to scroll to the bottom. This area “above the fold” ideally would include a clear…


Building a design system that’s ready for implementation in 1 week and sustainable for the next 5 years.

It was a bizarre feeling working on a product you know next to nothing about. The design team was only given 1 week ahead of the development schedule to get something ready. On top of that, the product features had not been locked down. Basically we had one hand tied behind our back and the timer was about to go off.

What could we possibly do with so little information and time?

A Flexible Framework

Ideally we would have loved to get some research, personas and user journey maps done before jumping into the UI creation process. But we had to start with…


The design process of Bindo POS 3.0

Some of the hundreds of screens in the app.

The first version of Bindo POS, an iPad register app with advanced business features, came out back in May 2013. By then it had already gone through a few iterations by several designers, including the talented Sean Farrell. Soon after iOS 7 was launched, I was tasked with a redesign to fit the new look. In January 2014, version 2.0 was released and as you’d expect from any hasty work, it was… unremarkable.

Raven Yu

Senior Product Designer @Google・ https://www.ravenyu.com

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