How Your Business Can Be Better Than Disneyland

At Disney California Adventure, March 2017

Recently, along with my family, I visited Disney California Adventure — which is not the same as Disneyland. California Adventure is actually a 2nd theme park Disney opened in 2001, right across the street, so to speak, from the original Disneyland.

And just a few months ago, in December 2016, during the holiday break, my family and I went to Universal Studios. Now, I live in San Diego, which is about 1 and a 1/2 hours from Anaheim, which is where Disneyland and California adventure are located. And about a 3 hour drive from Universal Studios in Los Angeles. We hadn’t gone there in a few years, so that’s how we ended up revisiting Universal back in December. And Universal has something called “Front of Line” access. It is about a 100 dollars more on top of a regular ticket, which by itself costs about a 100 bucks.

So when you pay an extra 100 dollars for the front-of-line access, you basically get to go to the front of the line for every single ride, only once per ride, of course. And even if you go on a week day, let alone going during a major holiday, the lines are absolutely crushingly long. 1 to 2 hours wait for each ride. And because we paid extra for front-of-line access, we were able to get to the front of the line for every single ride, thus saving us at least 1 hour per ride. So paying 400 dollars extra for 4 front-of-line passes, was totally worth it, considering we saved about 4 to 6 hours in total of standing in line. Now that’s a win-win, if you ask me. Universal wins because it gets to squeeze out an extra 100 dollars per ticket for the front-of-line access, and it was a win for us because we saved so much time, and that made it so much more enjoyable, and we were able to get to all of the rides, and it only enhanced the experience.

But here’s the problem with what Disney does, which is completely the opposite of what Universal Studios does. And here’s why you shouldn’t make the mistake of following Disney’s model, and should instead use Universal’s model…. Read or Listen to the rest of this at