Re-inventing the Wheel

The wheel is the greatest invention of human history. The wheel plays a major role in almost every aspect of the modern human life. It enables us to travel, it enables us to build things, fight wars and even navigate Mars.

“Lannister, Baratheon, Stark, Tyrell, they’re all just spokes on a wheel. This one’s on top and that one’s on top and on and on it spins, crushing those on the ground. We’re not going to stop the wheel. I’m going to break the wheel.” — Daenerys Targaryen, Game of Thrones

In modern times, one of the greatest examples of reinventing the wheel is the iPod. Steve Jobs had to quite literally reinvent the wheel to make the iPod. This was a revolutionary product, that set a new benchmark not just for the industry, but for design all over. It was so far ahead of the competition that creating the ‘iPod killer’ became the sole aim of many companies. Unfortunately, no ‘iPod killer’ ever materialised. The reason for that is simple — products claiming to be ‘iPod Killers’ lacked simplicity. The iPod wheel replaced some 10 buttons with a simple wheel to provide an awesome UX.

We at Tavaga are inspired by the design and UX work that Apple has done with the iPod, and many other products thereafter.

Personal finance as it exists today is broken beyond repair. Therefore, the need to ‘reinvent the wheel’. The CX in personal finance is driven by either fear or greed, and not needs. We @ Tavaga set out to change exactly that.

To reinvent Personal Finance, we decided to start with reinventing the wheel — quite literally.

The most basic needs of a customer for personal finance services is to understand the implications of their decisions, look into the future, travel back and make the right decisions today. In industry parlance, this is typically called a calculator.

These calculators are supposed to help the customer make the right decision. However, the experience of using one of them can leave you very frustrated. Some use text boxes and ask the user to click a button, see the result, go back, fill in new numbers and keep doing that till they reach a desired result.

Some of the others use sliders, so that the user doesn’t need to punch in numbers. However, the experience is again very broken. Most of these calculators get stuck, crash and take forever to show the results.

Some examples here:



HDFC Retirement

ICICI Calculators

A great design and an awesome UX is how Tavaga delivers simplicity. We use a wheel instead of text boxes or sliders. We also devised some extremely cool methods to ensure that the experience is super smooth. Give our wheels a spin to experience the difference between Tavaga and the rest.

This is what some of our customers said:

Loved the interface…one of best nd dsnt crash..applic also a kind of must fr financial illiterate, which more or less we all r.. well done ..
Simply Beautiful One of the Best UI and UX I have come across. The simplicity of explaining investment is impeccable…especially for a non-financial person like me :-)
Love the ux The boring clunky experiences have given way to a slick, done in a minute, mechanism to manage your investment portfolio.

Please visit our website here and download the Tavaga app here.

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