Pareto’s Principle, also known as ‘the 80/20 rule’ was defined by Vilfredo Pareto, and Italian economist active 100 years ago and stated that 80% of the value is derived from 20% of the work. Or, 20% of the workers create 80% of the value. Or 20% of the customers… and on and on. You’ve certainly heard of this and you’ve probably applied to other aspects of your life. It’s time to apply it to your design work.
Try sitting at Jiffy Lube for 40 minutes, staring at the tree outside or the dirty, off-white wall, and see if a moment of genius doesn’t strike. The lack of input allows your brain to do all kinds of things, like boost creativity, problem solve, and self-reflect. All of which are pretty awesome.