Raviv TurnerWhy Legacy Analytics & BI Tools are Failing B2B MarketersDespite access to sophisticated CRM software, marketing automation, analytics and BI tools, B2B marketers continue to struggle to apply…Feb 15, 2018Feb 15, 2018
Raviv TurnerHow Marketing Automation has Dumbed Down a Generation of B2B Marketers“Marketing Automation has dumbed down a generation of B2B marketers ” said to me a B2B CMO colleague during our lunch at Dreamforce few…Feb 11, 2018Feb 11, 2018
Raviv TurnerWhy Your ABM is Doomed to Fail Just Like Predictive Marketing Before ItWe’ve all been there before, few years ago with predictive marketing, but both predictive marketing and now account-based marketing suffer…Jan 21, 2018Jan 21, 2018
Raviv TurnerB2B Data has a Marketing ProblemMarketing to marketers is hard, marketers tend to be more skeptical than the general audience, and marketing a data problem is even harder…Jan 16, 2018Jan 16, 2018
Raviv TurnerWho Owns Your UX Philosophy? — Sorry Brad, It’s ComplicatedIn his latest blog post Brad Feld is asking a simple question who owns your UX philosophy? I’m sorry Brad, while I usually prefer short and…Jan 16, 2015Jan 16, 2015