Does Your Brand Matter??
It’s almost 2024, and let’s face it: branding is a big deal. We all get it, from the marketing pros to your grandma. In today’s world, a brand’s worth is decided in a split second.
So, the real question is: How can a brand create an identity that grabs people’s attention, creates a following and gets them interested? And, in this day and age, how can it make sure folks not only want to check it out but also genuinely enjoy looking at it?
So what?! 👀 Defining your “why” factor…
Try and always ask yourself “So what?”. Why does this matter and what value am I bringing to the table. What companies often miss is that the most popular brands don’t just succeed because of their products and strategies; they make it big because they’re genuinely authentic. In today’s market, being “real” can either make or break a brand’s success. As Simon Sinek has been saying for 15 years: What you do simply serves as proof of why you do it.
What really makes the top-notch brands stand out is their knack for pursuing their “why.” They dive deep, figure out their ultimate reason for being, and make sure everything in their business lines up with that purpose. Does your “why” inspire people to take action and believe in what you do?
How to discover your brand 🔍 ?
With that said, it’s essential to transform your “why” into meaningful communication, engaging content, and exceptional products to connect with your customer. That’s what Brand Discoveries are for and this is where our expertise comes into play. Successful collaboration between clients and designers is the cornerstone of our approach, and ensuring alignment of vision right from the start is non-negotiable.
To facilitate this process, we’ve developed a Brand Discovery journey (you can access a free .pdf HERE), where we guide our clients through every essential step, laying a strong foundation for project success.
So a brand is more than a logo ✍️ ?
Only after we’ve carried out the Brand Discovery Workshop, we proceed with designing. Based on the outcomes, we translate the “why” into digestible visuals. These brand assets include:
The Logo: The visual centerpiece of a brand that should be memorable and reflect the brand’s essence.
The Color Palette: Consistent colors that evoke specific emotions and associations.
Typography: Fonts and text styles that convey the brand’s personality.
Visual style & composition: The overall design style, including imagery, graphics, and icons.
Messaging: The brand’s tone, voice, and key messages.
Tagline/Slogan: A concise statement that summarizes the brand’s core values or mission.
Brand Guidelines: A comprehensive document outlining how to use these elements consistently across all brand materials.
Consistency makes a brand.
At .raw, we believe brand design elements should be treated with the same care as choosing your work attire. Just as you wouldn’t opt for a wrinkled shirt, snip off a bit of the collar, and accessorize with an inflatable flamingo (unless, of course, that’s in line with your brand guidelines), maintaining consistency in your brand communication is key. Brand consistency means ensuring that the way you present your company — and what it stands for — remains the same across all your marketing channels, unifying the image and message your customers and potential customers see. This consistency ensures that your brand presents itself as a unified entity deserving of high-quality attention. After all, nobody aspires to be a fleeting one-click wonder.
AI + Branding = ______ ?
Here’s a friendly piece of advice: Always let human intelligence be the essence of your brand. While AI can certainly elevate and speed up your operations, remember that you know yourself best. Therefore, it’s you who should be the storyteller, shaping your brand and the world it inhabits.
We are .raw
If you’re looking for some help with your branding journey, that’s what we’re here for. We’ve got the expertise, the know-how and the freshness to make branding feel like a breeze — no cheese, just results.
Get in touch with us today, and let’s work together to create a brand that’s as authentic as it gets.
