- Name — Alicia Stone
- Role — Stylist, personal shopper, social media fashionista
- Basic demographic information — Age, occupation, location
- Age: 25
- Occupation: Influencer
- Location: Los Angeles
- Bio — A brief introduction to who this person is and what they do.
- Alicia is a vegan lives in an LA apartment with her french bulldog Parix. She DJ’s on weekends. She styles for Chance the Rapper, Kendrick Lamar, SZA, and J Cole. She spends her time at the mall, doing personal shopping for her clients, and organizing art events at warehouses. Alicia used to draw on her sneakers in high school and cut up her jeans to transform her shoes. She was kind of popular but still hung out with the weirdos — that’s what makes her stand out. She’s an ambitious social climber focused on building her business and making it successful.
- Motivations — How does this person currently use the products on the market? How would they benefit from your product?
- Alicia primarily works off of Etsy, Ebay, and Poshmark. She also has a Shopify store. Trying to coordinate all of these different stores is time-consuming, and high maintenance to respond on different platforms. It’s also challenging to work with a variety of payment systems. Alicia uses these platforms to make money and for her own obsession with fashion and having the freshest stuff & the coolest accessories. She uses Etsy for handmade goods and Ebay to sell luxury items (Gucci, Jordans. etc.). She buys and sells items on Poshmark. She uses Shopify to ‘drop ship’ (sell to businesses). Alicia wants to establish her own brand and offer more brand-focused products. She also wants to partner with bigger brands & companies.
- Goals — What goals do they want to achieve when using this product? What problems are they trying to solve?
- Alicia wants to establish her brand with her customer base and offer them the ability to vote on what she offers in her online drop ship store and use pre-sale crowdfunding to pay for it.
- Alicia has Paypal, Cash App, Venmo, Amazon Pay, Apple Pay, Chase Quick Pay, she wants to get all of the payment streams into one account with the same transactions fees and seamless.
- Alicia wants to reach a wide range of her customer base and consolidate them into one platform to nurture her following into pre-ordering for limited edition release dates instead of hectic and sprawling online-shops.
- Frustrations — Issues they face when trying to use existing products.
- Can’t cross databases — every platform is a silo. Same thing with the payment systems — they aren’t mesh-able.
- Can’t gather all of her user data into one database or track purchase habits to increase sales.
- Difficult to gage demand until items that are put up for sale — she puts items up for sale but they don’t sell out.
User Personas
- Name — Gift Habeshaw
- Role — Choreographer
- Basic demographic information — Age: 34
- Occupation: Dancer
- Location: Los Angeles
- Bio — A brief introduction to who this person is and what they do.
- Grew up in harsh urban environment and used dance to propel them out of the projects and into theater and music to perform on Tour with Usher, Justin Bieber and Lady Gaga and became a Top in demand Choreographer.
- Motivations — How does this person currently use the products on the market? How would they benefit from your product?
- Gift is a “shopaholic” and uses “Retail Therapy” to make up for not having new clothes and shoes as a kid so over the years has accumulated a ton of expensive shoes and clothes while being on tour. Gift has a huge closet and has collected many things in storage. Gift is constantly buying new clothes and shoes.
- Goals — What goals do they want to achieve when using this product? What problems are they trying to solve?
- Gift wants to unload some of the accumulated shoes and clothing in storage to cut his monthly bill. Gift needs a new source of income streams to offset debts.
- Gift is overloaded with work and has to pay off loans from friends in between gigs.
- Frustrations — Issues they face when trying to use existing products.
- Ebay is too much work and its a whole other job to pack it and ship stuff from storage and monitir the ebay seller “Ratings”
- Poshmark is also too time consuming and overly complex because you have to send little cute thank you notes with the packages
- He says “its just too much ass kissing and aint nobody got time for that”!
User Personas
- Name — Tajna Heffner
- Role — Working Actor, Multiple Roles
- Basic demographic information —
- Age: 47
- Occupation: Actress
- Location: Los Angeles
- Bio —
- Tajna is from New York Single No Kids, career focused on commercial gigs and acting in TV/Film Productions. Tajna is interested in black visibility on screen.
- Motivations — How does this person currently use the products on the market? How would they benefit from your product?
- Tajna recycles her closet, thrifting and shops at consignment shops
- Tajna would benefit from having access to: A stylist’s closet on a regular basis
- Access to different outfits for different roles when she auditions
- Goals — What goals do they want to achieve when using this product? What problems are they trying to solve?
- Tajna wants to get access to unique outfits to create an impression on TV/Film Stakeholders
- Tajna within 24 hours needs to rent items pick them up and drop them back off.
- Tajna gets selected for roles and rents items again that were on hold.
- Frustrations — Issues they face when trying to use existing products.
- Tajna doesn’t have access to high end goods on demand
- Tajna has doesn’t want to face certain limitations to her own closet.
User Personas
- Name — Pavel Blogojavich
- Role — Hacker
- Basic demographic information —
- Age: 14
- Occupation: Programmer
- Location: Czech Republic
- Bio —
- Grew up in harsh Eastern Block and used computer programming languages became a Top in demand hacker. Gained notoriety by helping take down Mt. Gox and Parity Wallets, also claimed to have had a hand in the “Stolen Steve Wozniak debocle”
- Motivations —
- Pavel looks for backdoor exploits in code that allows himself root user access in creator code and originator wallets. His favorite weapons are the “overflow” “Throw” and “Replay/Timing” attacks. He also enjoys exploiting lazy stupid people who leave their private keys online or cruise with their cold storage still in while they browse.
- Goals —
- Pavel wants to gain access to do bad things like steal and create fake accounts with stolen IDs.
- Pavel is trying to get access to tokens so that he can quickly sell and unload them into his own wallets.
- Frustrations —
- Pavel is facing heightened security tactics as more people are becoming hip to his usual antics and ramping up their safe.math techniques and using multi-sig wallets and cold offline storage to keep their tokens safe.
- Pavel doesn’t have any interest in fashion besides setting up a fake Instagram account with fake followers to buy influencers to gain entry into Raxx.
- Pavel doesn’t have anything to sell he only wants to rent items to claim fake insurance losses and game the system.
- Name — Brandon Yee
- Role — Counterfitter
- Basic demographic information —
- Age: 21
- Occupation: Replicater
- Location: Wenzhou
- Bio —
- Grew up in China to rice farmer parents in the marshlands and they sent him to the city to work in the manufacturing warehouses where he worked as a child laborer making sneakers for “Nike, Addidas, and other sneaker companies. When Brandon turned 15 one of his fathers brothers brought him to the United States to work for him in his store selling knock off Louis Vuitton Bags and fake Gucci. Brandon always dreamed of living in America and affording the merchandise he used to make, and be able to buy his family a house and make a living.”
- Motivations —
- Brandon wants to resell faux Yeezy’s and replica Jordans for Coin. Use the money he makes from passing off the fakes to unsuspecting real users to fund his new American Dream lifestyle.
- Goals —
- Brandon needs to become a Top Seller with a high rating so that new users will buy from him.
- Brandon needs to be able to pass the authentication test to resell out his items.
- Frustrations —
- Brandon has been banned from multiple resell shops online due to his products being discovered as fakes.
- Brandon uses multiple aliases to avoid detection on new marketplaces.
- Brandon wants to be anonymous to avoid people who discovered his faux shoes and Bags before.
- Walk me through a few bad events where there is some loss. Walk me through a case where the lessee was negligent, lessor was negligent, both negligent.
- And cases where a loss occurred but not due to the fault of a participant but due to a factor or party outside the Raxx system.
- I want to see every loss scenario and user story
- And how they all get resolved
- Name — Tammy Rivera
- Role — Premium Member
- Basic demographic information —
- Age: 37
- Occupation: Accountant
- Location: New York
- Bio —
- Tam is from New York Single No Kids, career focused and yearly membership on autopay. Tam is new to crypto-marketplaces but shops frequently online.
- Motivations — How does this person currently use the products on the market? How would they benefit from your product?
- Tam mostly shops for Jimmy Choos, Christian Loubotins, Celine and she doesn’t mind paying top notch dollar to get that perfect little slingback to make the sexy little dress for cocktails after work.
- Tam would benefit from having a way to track her purchases and swap and match with her girlfriends on a night out with ease.
- Tam orders shoes in different colors of the same styles she favors
- Goals — What goals do they want to achieve when using this product? What problems are they trying to solve?
- Tam’s closet is overflowing and she hardly ever goes out because she is a workaholic.
- Tam has multiple options of the same items when she shops she buys all of the options.
- Tam gets selected for roles and rents items again that were on hold.
- Frustrations — Issues they face when trying to use existing products.
- Tajna doesn’t have access to high end goods on demand
- Tajna has doesn’t want to face certain limitations to her own closet.
And then do a diagram analyzing their:
- actions possible / roles in the system
- 2. Contribution they provide
- 3. Cost they can impose upon the system
- 4. Result of bad actions
- 5. Result of good actions
- 6. Likelihood that they will act a certain way.
You want to tell people the types or classes of actors on the system thou
Such as: Policyholders Moderators