Is Your Brand PROactive or REactive?
Six months into a new world, and right after the summer holidays, September calls for action! What are you planning? — Amidst a plethora of urgent daily tasks, concerning various aspects of responding to the pandemic outbreak and its business implications, could it be that your Brand lags? Where do you stand in your brand communication? Are you confident that your messages still trigger your target audience? Is your solution still relevant to their problem?