Where do you stand in your brand communication? Are you confident that your messages still trigger your target audience? Is your solution still relevant to their problem?
The harsh evolution principle says: Evolve or die.
This quote applies to brands, too.
Creating timely and relevant brand communication, stemming from the core of your brand positioning & values, is a breakthrough approach amidst stuck brands which fail to adapt.
Let’s admit it, adding a hashtag #stayhome…
#6Sales is a bi-monthly blitz interview format that promotes business development as a professional role. It is an honest and straightforward conversation of the ups and downs.
#no-sugarcoating #no-exaggeration #no-overpromising
Today’s guest is Dominik Bernert, a BizDev & Sales professional who plays jazz and taught Russian and English. Having obtained his Master’s in Management and Business Administration at Erasmus University Rotterdam, Dominik gained valuable experience in business consultancy, all relevant business areas and cross-cultural communication. At his current role at GitHub, he and his commercial and technical colleagues are helping companies around to build better software together.
Today’s guests are Dorothea Haider and Cecilia Chiolerio, who are the two co-founders of TWOSTAY. We discuss together ROLES, as the R in the PR.OJECT acronym.
Today, with Galina Bankova, we talk about RELATIONSHIPS in business context. Galina has more than ten years of experience as an entrepreneur, mentor and speaker. She has a natural gift for understanding human potential and transformation. In the last five years, she is successfully building two startups: Do Work You Love and The Matchmakers.
The PROJECT Framework is a tool and a workshop format aimed at future founders to turn your idea into a purpose-driven business.
Today, we decipher PEOPLE, being the P in P.ROJECT, a.k.a Target Audience.
The challenges that startups face are cascading: how to attract investors, the target audience, and the top talent? How to grow exponentially and sell more? How to stand out from the competition and tell a compelling story?
A bright idea brings novelty and disruption. A startup is born. The initial excitement of a breakthrough idea leads the way to lots of research, preparation and hard work. A momentum to partner up with money comes in place.
Investors step in to provide startups with precious resources — not only money but organisational support, knowledge and advice. Such viable support brings confidence to pursue the founders’ big vision. In return, startups promise to respect the investment and to do their best to create more value with endless energy and motivation.
It’s a love story in essence — people finding…
Many companies have the chance these days of going bust, broke, insolvent, bankrupt or losing liquidity; or whatever you want to call ‘not having money’. Even if you are one of those few lucky businesses going up now, you deal and interact with other companies which are not flourishing.
The bottom line is, no-one will remain unaffected.
Acting now will make so much difference. Wake up. Get out of your bubble. The coronavirus is here to stay and impact the economy long after we (hopefully!) manage to sustain its outbreak and the consequences to health.
We should all find our…
Wherever life has brought you today, you more than probably keep fond memories of your hometown or your birthplace. It is a very personal and intimate journey for every single person. How do you infuse such an affectionate feeling to the visitors of this particular city? This intangible moment is also very much related to city branding.
City branding lays in the art of creating a positive perception of a place in which…
Today, everything is digital or tech or e-commerce. Fair enough. But I still go to the grocery store every once in a while to do my shopping. And so does a bunch of other people all over the globe.
When considering entering the FMCG (fast-moving consumer goods) market with a new consumer brand, I advise my clients to start by conducting a store-check.
To ease your visit to the store and to point out what you should watch out for, I have prepared several vital points that will guide you.
Well, try to imagine how to brand your product without…