My Guest Coaching Experts Tell All!

I decided to do something a little different for my blog this time around which I hope you will love as much as I do! I know when I first started on my coaching journey I wished I could just get the answers to my questions from the people who have already been there and done that, and were doing it REALLY well.

We all want our businesses to be successful, we all want to impact peoples lives and get great results for our clients whilst making money and hitting our financial goals. Sometimes though, It can seem really hard to figure it all out by yourself as quickly as you’d like.

So I have called on a few of my contacts who are all incredible and successful coaches in their own right who all get great results for themselves and their clients — to answer a few questions which I myself wanted to know at the very beginning of my own journey.

A great way to create your own success is to learn from those who have done it already, right?

For those of you who are new to me, I’m Rayah Harley, Online Visibility and Business Growth Strategist for new and aspiring coaches and trainers who want to attract their ideal clients online, become seen as the go-to expert in their niche and make money doing what they love.

I know how it feels to not be sure as to whether you can make a success of your business, I’ve been there myself. As the saying goes, you won’t know unless you try. I hope that by hearing from these women that it will give you the kick up the bum to keep going. If they can do it then so can you!

I am drawn to each of these wonderful women for different reasons, however one thing they all have in common is that they operate their businesses with authenticity and integrity, which are some of the most valuable traits to have when in business.

I asked them all the same questions, which I hope will help you in your business to get some clarity.

So here are our experts — in no particular order!

Jessica Lorimer is a Business Strategist and Sales Funnel Expert who works with coaches to develop proven sales strategies to attract premium clients with ease — so that they have more time, money and freedom and don’t have to worry about finding new clients every month.

Jessica has a thriving online Facebook community,Fabulous Female Entrepreneurs where she shows up daily and delivers trainings on attracting premium clients with ease. You can check out her community HERE

I asked Jessica…

1: If you could go back in time to the very beginning of your coaching journey — what is the best piece of advice you would give to yourself?

It’s all about production not perfection. At the beginning of the journey, I was so caught up in everything being perfect; my website, my social media accounts and my copy, that I would get paralysed about putting it out into the world… which meant no sales, no clients and no confidence! Actually trying things, just getting them out into the world and testing them, means that you can improve them consistently, make them better and have even more success!

2: What has been the biggest challenge for you in your business and how did you overcome it?

Delegation! Delegation has always been a big challenge for me (blame my perfectionist Virgo attitude!) At first, I found it really difficult to outsource anything in my business — but realised that if I didn’t, I’d end up burnt out, overwhelmed and not often operating in my zone of genius. Realising that the key to growing my business in a successful, sustainable way meant hiring good people into my team who were experts in areas that I wasn’t, was huge for me — and helped me see a sharp rise in profits. I hired people that came well recommended, interviewed them and gave them trial periods so that I knew that I could trust them to commit to my business — and would never look back.

3: Based on your own experience, what would you advise new and aspiring coaches to invest their time and money in — and what would you personally avoid?

Great question! It sounds cliche, but hire help early! Don’t just hire a random ‘Facebook Famous’ coach though — hire specialists in the areas that you really need help with. If it’s marketing, get a social media manager, if it’s sales, invest in a sales coach. Don’t be afraid to invest in your team to help you get to the next level/ to gain knowledge and expertise to help you grow. Just make sure that you interview carefully and choose the right fit for you — and don’t be pressured into a decision!

I’d avoid investing in programmes / memberships/ paid products that were too advanced for me. At the beginning of my business, I invested in a TON of products/ programmes that were just way too far along for where I was in my journey — wastes of time, money and energy. Stay in your lane and only buy / invest in things that are going to take you to the next level — not ten levels up immediately!

4: How long did it take for you to start seeing any progress or results in your business and how did you keep motivated to keep going up until that point?

I got my first client in my first month in business — but to get consistent clients (3+ per month) it took me about 3 months. I kept focusing on the money making / client generating activities, making sure that I was communicating the value that I had to offer and being very clear about the clients that I really wanted to work with. I remember it being frustrating sometimes to hold out for dream clients — but it saved me a lot of time and hassle down the line!

If you would like to connect with Jessica and learn more about her and her business then you can join her community here.

“I help ambitious women create a thriving online business so they can take the leap + quit their 9–5. I firmly believe that no one should struggle in a job they dislike and have to ask permission to live their life. I believe that we all deserve to enjoy every day of our lives doing something we are passionate about. I recognise that everyone is an individual and that there are multiple ways to build a successful business — the essential thing Is creating a profitable business model that supports you financially as well as being in alignment with your core values.”

I asked Vanessa…

1: If you could go back in time to the very beginning of your coaching journey — what is the best piece of advice you would give to yourself?

If I could go back I would have told myself to invest in Business Coaching sooner! I waited 3 months before investing. I had a lot of tears, sleepless nights and moments of “I am not meant for this”. In June 2015 I was about to quit. I was making not even $200 in my business and the savings I had from corporate were down to $400! My biggest turning point was investing $10K in my first business coach and going back to corporate to ensure I could invest in my business. Within 32 days, I went from $200 to $4200. I had a real business and I finally believed I could actually make enough to replace my corporate income. I realised, if I want a 6 — figure business I have to be willing to constantly invest — this never ends! Invest in yourself + business and hold the belief that it WILL come back over and over.

2: What has been the biggest challenge for you in your business and how did you overcome it?

My biggest challenge was juggling work, life and my business when I was still in corporate. I didn’t do the life bit very well at all and this had a knock on effect on my business! In October 2015 I was down to $300 from a payment plan (which meant no sales that month). I ended up working every day and most weekends for 12 hours! I fell out of love with my business and almost ended my 9 year relationship. I knew something HAD to change and fast. I started outsourcing more, being strict with taking 1 day off a week to spend with my partner and I put systems in place (scheduling, sales funnels, social media scheduling) so that I didn’t have to be in my business all the time. I did more of what I loved in life + business and shed anything that no longer served me. We have the capacity to do anything but not everything. Living in tune with your desires and core values are essential for growth, development and happiness. In the next month November 2015, I had my first 5 — figure month ($12,532) and resigned from corporate the next month. You don’t have to be burntout, overwhelmed and working every hour of the day. I truly believe you can build a business with grace + ease on your terms.

3: Based on your own experience, what would you advise new and aspiring coaches to invest their time and money in — and what would you personally avoid?

The things I have really found amazing to build my business have been Facebook advertising (done the right way it is incredible although I wasted a lot at the beginning), creating sales funnels that convert and creating a community. My private Facebook group, The Aspiring Entrepreneur Community, has been where a lot of my clients have come from.

Of course, investing in your own coach or group coaching is the best way to compress your timeline and get you to where you want to be a lot quicker.

I haven’t done much offline work or networking events. It was never in my business model because I wanted to be able to be location independent. However, there are so many ways to build a business. I work with my clients to ensure their business model is aligned to what they truly desire and what lights them up.

I would avoid spending time and money building your website or having a photoshoot until you know who your ideal client is. Figure out your ideal client, mission + message first and then build your website from there.

4: How long did it take for you to start seeing any progress or results in your business and how did you keep motivated to keep going up until that point?

I had 3 months of playing a guessing game and that was not pretty! I cried most of the time and wanted to quit almost every day. I knew it was invest or resign myself to the cubicle and I wasn’t someone who gave up easily. Within 32 days of hiring a coach I made $4200. But after that I had a couple of months where I made very little. There were a lot of mindset blocks and not enough discovery calls or visibility! I worked through the blocks with my coach, made sure I was building my email list daily and stayed visible although it felt hard at times. My bigger WHY really kept me motivated. Freedom, choice, impacting the lives of other women who disliked their jobs and retiring myself and my partner from the corporate shackles was my driving force. I knew that if others could do it — so could I. When I started getting people on the phone and offering some free assessments things changed very quickly. Within 5 months of hiring a coach I had my first 5 — figure month (while still in my 9–5) and now within 13 months I have $20K — $30K regularly. My partner and I are heading to Bali next month and he will be joining me in the business! Life can change very quickly with the right support, mindset and persistent action.

You can check out Vanessa’s website here:

Jen Smith is an international award-winning social media trainer who helps female entrepreneurs who are struggling to maintain a consistent presence online to stop lurking on the social media sidelines, get confidently visible and stand out on social media whilst growing their community and turning their fans into paying clients. Jen has trained a wide variety of entrepreneurs, business owners, and brands — from household names like Harrods, LEGO, Goodwood and Lotus F1 Team — to entrepreneurs and sole traders who are just as passionate about their businesses and clients.

Jen hosts a free community for female entrepreneurs — The Visible Female Entrepreneur— for those who want to to stand out on social media.

I asked Jen…

1: If you could go back in time to the very beginning of your coaching journey — what is the best piece of advice you would give to yourself?
Keep your blinkers on. In the early days of my business, I got so caught up in looking at what everyone else was doing that I’d get lost in comparisonitis, wonder what I was missing out on and end up feeling like I just wasn’t cut out for business. I’ve heard it now a thousand times but I wish someone would have said to me “stop comparing your insides to everyone’s highlight reel”. I would also say to myself, “recognise that the people you are looking at are at a completely different stage in their business”. This advice is not just great for business in general, but for social media too — it’s so easy to feel inadequate when you’re only seeing the highlights. Put the blinkers on and stay in your own lane!
2: What has been the biggest challenge for you in your business and how did you overcome it?
The biggest challenge for me has been constantly keeping my mind in the game and dealing with the natural fears and doubts that show up in business. When I left my job as a social media manager for a London based startup, I had had my confidence knocked and my anxiety levels were high. I struggled with imposter syndrome in the early days of my business, and then once I grew more confident in my skills and abilities, it was the fear of failure or hitting an upper limit that became more of an issue. (If you’ve not heard of upper limits, check out Gay Hendrick’s book The Big Leap, where he explains how we self-sabotage our success when we stretch to a new level in life because it feels uncomfortable)
In terms of overcoming it, it’s an ongoing process and I don’t believe any coach or entrepreneur who says they’ve mastered their fear 100%. Specifically, I’ve gotten a little obsessed with studying mindset, NLP and techniques to keep my head in the game. I dedicate a lot of time to this, and try and set my day up for success by working on my mindset first and foremost — my morning routine is vital, as well as taking time out for myself reguarly. I also surround myself with people who “get it”, and can help me in moments of fear and doubt. My own coach, my mastermind buddy and my close circle of business friends are particularly important in helping me with this. They pick me up and rally round when I need them most. I wouldn’t be without my support network.
3: Based on your own experience, what would you advise new and aspiring coaches to invest their time and money in — and what would you personally avoid?
Invest time and money in marketing, content and sales. A business is not a business without clients, and marketing is the number one thing you should be focusing your time on to get out there in front of your ideal clients. If that means investing time and money in training and support, so be it. If that means getting out there and networking where your potential clients spend time, do that. The more visible you are, the more likely you are to attract paying clients. For me, the best way to do that is creating and sharing high value content online that demonstrates that you can help people as a coach.
The amount of new coaches who think that if they build it, clients will come, is astonishing. So in terms of what I’d avoid, don’t waste time procrastinating over things like branding, logo, business cards or a website. Whilst these are good things to have in place for your business, I see so many new coaches getting caught up in making their website perfect when they should be out their marketing and selling their services! I had a pretty shitty website in the beginning but I was getting my name out there and people started to work with me. Did they care that I didn’t have a perfect brand? No way! I was busy helping my clients and making money.
4: How long did it take for you to start seeing any progress or results in your business and how did you keep motivated to keep going up until that point?
When I started my business I emailed and rang everyone I knew to tell them I had gone freelance and ask for recommendations and referrals. I was fortunate that I got clients very quickly. People really needed what I have to offer and were willing to pay for it, which meant I was profitable in my first couple of months. Saying that, my first year was quite up and down, and some months were harder than others, with less money coming in. Having a mortgage to pay kept me motivated! And, I wasn’t afraid to get out there and try all sorts of marketing techniques to promote myself — I just kept knocking on doors and kept marketing consitently and eventually it became more and more consistent.
“I’m on a mission to empower one million mums in business, to get their dream business out of their head and into the world in a way that’s right for them and their loved ones.”
Nicola coached, inspired and connected hundreds of mums in business across the UK — a multi-award-winning accredited business coach, with a holistic approach to success and over 20 years of business experience she has an impressive professional bio as a business coach, speaker and author.
Nicola has just launched Mpower, for mums who want to create business success
I asked Nicola…
1: If you could go back in time to the very beginning of your coaching journey — what is the best piece of advice you would give to yourself?
Wow, that’s a very difficult question to answer, because we learn so much every day on this incredible life and business journey. Hindsight is a wonderful thing, isn’t it! Although I’ve been in business for over 20 years, the last 12 years as an entrepreneur have taught me so much, often the hard way! The most important thing I’ve learned, that has made all the difference in my coaching success is that to build and sustain a truly successful coaching business it’s not all about business -I’ll say that again, to build a truly successful coaching business it’s not all about business. Let me explain what I mean. Yes of course you need to understand and ultimately master the essentials of business (more about that in a minute), but that will only get you part of the way, ultimately you need all three of what I call the “3Q’s of coaching”
  • Coaching IQ — Coaching IQ is your ability to become a masterful coach — the coaching skills that you learn and how you practice and develop your coaching skills.
  • Coaching EQ — When is comes to Marketing and Sales in your business, as a coach, you actually have a huge advantage over many other types of business owners. Your natural skillset as a masterful coach, what I call your “coaching emotional intelligence” — your ability to empathise, build rapport and trust, to be naturally curious, to ask simple yet powerful questions, to quickly understand people, read their emotions what is said and not said and get to the heart of their situation, needs and desires — all of these become one of your biggest strengths in business, particularly when it comes to mastering your marketing and being able to attract your ideal clients.
  • Coaching AQ — When it comes to building and sustaining a highly successful coaching business you are going to need what I call “Coaching AQ” — or coaching authenticity. Your clients are not going to buy your coaching services purely because you trained with the best or you have strong Marketing, the truth is, with coaching services, your clients are buying into YOU! Clients will want to get to know you first, they will need to go through the whole “know-like-trust” process first, and they can only trust you as a coach, if you are truly living your values as a coach and practicing what you preach/teach in all areas of your life.

2: What has been the biggest challenge for you in your business and how did you overcome it?

One of the biggest challenges for me in growing my coaching business, actually involved me facing one of my life-long fears, a phobia in fact. I realised that in order to share my message with more people, in a way that really touched their hearts and minds I needed (and wanted) to speak to larger groups of people. The problem was that my whole adult life had been plagued by a fear of public speaking — recurring nightmares, palpitations, cold sweats. The idea of speaking in public felt like a near death experience!

This is where the importance of “Coaching AQ” came in — as a business and personal transformation coach who helps people identify the most powerful strategies for reaching their ideal clients and overcoming any fears they might have about stepping out of their comfort zone and making it happen, how could I not “walk the talk” or in this case “talk the talk”…I had to overcome my own fears and find my voice.

How did I overcome this fear? Simple… I got a coach!

I remember my Mum saying to me “But Nicola, you’re a coach, why would you need a coach?”. The way I explain it is that it’s a bit like being a brain surgeon. You can be the best brain surgeon in the world, but you can’t operate on your own brain!

I went from complete “speakerphobe” to paid speaker within 12 months.

3: Based on your own experience, what would you advise new and aspiring coaches to invest their time and money in — and what would you personally avoid?

OK, this one is simple.


Every coach should have their own coach!

How can you expect people to believe in the power of working with a coach, if you don’t use a coach yourself. If you don’t have a coach, find the right one for you. You will need different coaches for different aspects and stages of your journey, but as a coach yourself I don’t need to explain what a HUGE difference it will make to your success.

I would also recommend that you join a Mastermind group — becoming part of a mastermind group is like rocket fuel for your results and your confidence. This is not just theoretical, I’ve seen the difference for the women in my own business community, and it’s the very reason I’m on a mission to empower one million mums in business by making Masterminding affordable and accessible across the UK.


You need a plan! In the words of the Benjamin Franklyn ‘Failure to plan, is planning to fail’

Not a dry, doorstop of a business plan that will just sit collecting dust on a shelf, and not a big long to-do list that will send you into overwhelm — you need what I call a “Pareto Plan”, the pareto principle states that 80% of your results come from 20% of your efforts. Now this is the type of plan you want. One that takes overwhelm and complexity and gives you clarity, confidence and concrete steps.

Rayah also asks me to share what I recommend new coaches avoid. Again, this one is easy, don’t jump on the band wagon when it comes to Marketing. Don’t get sucked into this whole “I can teach you how to build a 7-figure business in three days” sensationalism. There is no such thing as an overnight success of that size. People who achieve overnight success have spent years preparing and laying the right foundations, they have a strategic plan and are already surrounded by the right people, they already have a very strong network.

Instead, work with the right people to get absolute clarity on your vision, and to create your own blueprint for success. Think big, start small! You will soon by flying.

4: How long did it take for you to start seeing any progress or results in your business and how did you keep motivated to keep going up until that point?

The answer to this question is perhaps a bit different from many other coaches — because I’m a business coach and I have a strong specialism in Marketing and planning, I was able to lay the right foundations in my business from day one. This meant that I got result very early on, and the momentum built very quickly. For example, my very first client came knocking at my door and signed up for my VIP package before my website had officially gone live. My client books were full within the first 12 months of starting my business. It doesn’t mean there weren’t days when I would look up at the sky and say “Why am I doing this?”…we all have those days. In the early days I’ve run events where nobody turned up, and I’ve had obstacles and challenges to overcome. But I had all of my 10P’s in place, and on days like those it was my deep connection to “Paramount Purpose” and having all the other P’s to draw on.

I offer a free ebook where you can discover all of the 10P’s for yourself, but one that I will specifically mention is “Precious People”, there are four different types of people you will need in your life for business success, and I’m not just talking about clients, it’s way more than that — you’ll need a strong business network to leverage your reach and impact, a good support network to support you emotionally and logistically, a dream team to support you and your business as you grow without pulling you towards burnout, and you’ll want to find your tribe.

If you would like to connect with Nicola and learn more about her business then you can — by visiting Mpower here

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There you have it! Straight from the horses mouth — so to speak

I hope what these ladies have said has given you some much needed motivation to keep going and not give up even when you sometimes feel like you should.

I want to thank you for sticking with this until the very end by sharing some free resources which will help you along even further on your journey to become a successful coach.

This helpful guide will give you an insight as to what may be stopping you from attracting your ideal clients to come and work with you!

Awareness is the first step towards change, so let’s figure this out and get things moving in the right direction for you and your business.


If you want to step up and stand out from the online crowd then this gift is for you! Download this workbook to stop being overlooked and un-booked. Here you will learn 14 sure-fireways to get in front of your ideal clients and become seen as the go-to expert!