We Have to Fix the News
Jessi Hempel

First, take the #presspledge: “I will subscribe or donate to strong news organizations with journalists. I will read, listen and watch news at the source, not in the echo chambers of aggregators and feeds.”

Second, the home page of a news organization should not be a “paper-less front page”. It should be an app for the reader, a personal dashboard for news.

Third, news organization must look beyond the CMS (Content Management Technology) technology which was good for automating print. For example, already there are more and more interactive stories. Some patterns are emerging.

These and other stories have a life longer than a single day. Yesterday’s story is still news to a reader who did not visit the site yesterday. There is room for user experience innovation.

Fourth, the internet makes news sites into membership organizations, especially when there is a paywall. The Membership Services Director is as important as the Editor-In-Chief. The same graph database can store the news, member profiles, ads and all those relationships. Much of this is not exposed on current news organization sites.

Finally, the cost of a local story will be more than a national or international story. The statehouse loses to the White House. Factor this into decisions.

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