Here’s what it takes to keep people talking about your pop-up, way after closing day.
www.eventsa.com #witheventsa

Pop-ups that last.
I ♥ pop-ups because they allow businesses to quickly test new ideas and engage closely with local audiences without having to commit their long-term resources. But not all pop-ups are built the same.
Here’s what it takes to successfully execute a pop-up experience:
Create something rare.
Attendees want to encounter things that they do not have access to on the regular. It’s why people will carve out time from their busy schedules to attend a limited-time experience.
Museum of Ice Cream — It’s not everyday you get to dive into a pool full of rainbow sprinkles.
Engage all the senses.
Allowing people to interact on multiple sensory levels asks them to get personally involved — making the experience unique to them.

Art of Scent — The only way to truly experience this exhibit is to lean in, waft and inhale.
Produce shareable moments.
If you can do the first two things successfully, you’ve most likely created visuals that fans and followers will be compelled to document and share. Even after the pop-up ends, the images will keep the memories going.

Bumble – Swiping left and right is not really a shareable experience — but grabbing drinks at a swanky honeycomb bar is.
Embrace hyper-local communities.
Putting on a location-specific event tends to draw in a local crowd. Design the pop-up around the specific needs and interests of the community.
Nike SNEAKEASY — Attendees got their hands on unreleased products and gave feedback directly to the designers.
Pop-ups are just one way to activate a brand. Head to the platform to check-out other great experiences that bring brands to life.
www.eventsa.com #witheventsa