Ray Hartjen – Medium

Ray Hartjen

Featured Book

Immaculate: How the Steelers Saved Pittsburgh

Immaculate: How the Steelers Saved Pittsburgh

The story of how Pittsburgh steeled itself through a deindustrialization transformation by embracing its football team.

2022

Ray Hartjen, et al.

Ray Hartjen, Tom O'Lenic

Stories

Ray Hartjen

Where Have All the Inbound Leads Gone?

Where have all the inbound leads gone? It’s a refrain that is being increasingly heard in revenue team meetings across B2B categories and…

6 min readJun 22, 2023

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An electric sign, in the form of a question mark, lying on its side.

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Ray Hartjen

Buying Groups & Today’s New B2B Go-to-Market Motions

In B2B segments across industries, it’s become increasingly rare for a single buyer to make a purchase decision. As a result, concentrating…

5 min readMay 19, 2023

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Buying Groups & Today’s New B2B Go-to-Market Motions

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Ray Hartjen

Building Your B2B Tech Stack to Empower Efficient Growth

In the not so distant past, revenue teams were relatively unchecked in their pursuit for growth. In the free spending era of “growth at all…

5 min readMay 17, 2023

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Close up of a hand placing the final piece of an entirely blue jigsaw puzzle.

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Ray Hartjen

It’s Not the Economy Only, Stupid

In 1992, James Carville gained national attention serving as the lead strategist in Bill Clinton’s Presidential campaign. To keep the…

5 min readMay 11, 2023

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Neon sign reading, “It’s the economy, Stupid.”

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Ray Hartjen

Break Through Buyer Indecision With the JOLT Effect

One of the biggest challenges sellers face, particularly in challenging economic times, is customer indecision. Your engagement process…

6 min readFeb 3, 2023

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Image of the cover jacket for the book, The JOLT Effect.

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Ray Hartjen

2023 F1 Preview: Perez Perfect Pairing for Both Verstappen & Red Bull

When the 2023 Formula One season gets underway March 3–5 in Bahrain, Red Bull will be looking to defend its World Constructors Championship…

4 min readJan 20, 2023

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Image of Sergio Perez driving a Red Bull Formula One car.

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Ray Hartjen

The ‘70s Steelers Ruled Over a Young Texan

In writing Immaculate: How the Steelers Saved Pittsburgh, I found myself staring down some demons of my childhood. You see, I was writing…

2 min readNov 8, 2022

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The ‘70s Steelers Ruled Over a Young Texan

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Ray Hartjen

Publishing Your Book in Today’s Book Market

7 min readOct 22, 2022

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Two books lying open on a desk.

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Ray Hartjen

So You Want to be a Writer: Overcoming Writer’s Block

Writer’s block. It’s defined as the condition of being unable to think of what to write or how to proceed with writing. Every writer gets…

4 min readSep 30, 2022

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So You Want to be a Writer: Overcoming Writer’s Block

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Ray Hartjen
in
AppExchange and the Salesforce Ecosystem

5 Metrics to Manage Your Sales Pipeline

The sales pipeline allows your revenue team to draw conclusions and forecast upcoming revenue.

7 min readJun 14, 2022

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5 Metrics to Manage Your Sales Pipeline

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Ray Hartjen

Ray Hartjen

Book Author

Ray Hartjen is a writer and musician living in northern California. His book, Immaculate: How the Steelers Saved Pittsburgh, is available at booksellers.

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