Ray HartjenWhere Have All the Inbound Leads Gone?Where have all the inbound leads gone? It’s a refrain that is being increasingly heard in revenue team meetings across B2B categories and…Jun 22, 2023Jun 22, 2023
Ray HartjenBuying Groups & Today’s New B2B Go-to-Market MotionsIn B2B segments across industries, it’s become increasingly rare for a single buyer to make a purchase decision. As a result, concentrating…May 19, 2023May 19, 2023
Ray HartjenBuilding Your B2B Tech Stack to Empower Efficient GrowthIn the not so distant past, revenue teams were relatively unchecked in their pursuit for growth. In the free spending era of “growth at all…May 17, 2023May 17, 2023
Ray HartjenIt’s Not the Economy Only, StupidIn 1992, James Carville gained national attention serving as the lead strategist in Bill Clinton’s Presidential campaign. To keep the…May 11, 2023May 11, 2023
Ray HartjenBreak Through Buyer Indecision With the JOLT EffectOne of the biggest challenges sellers face, particularly in challenging economic times, is customer indecision. Your engagement process…Feb 3, 2023Feb 3, 2023
Ray Hartjen2023 F1 Preview: Perez Perfect Pairing for Both Verstappen & Red BullWhen the 2023 Formula One season gets underway March 3–5 in Bahrain, Red Bull will be looking to defend its World Constructors Championship…Jan 20, 2023Jan 20, 2023
Ray HartjenThe ‘70s Steelers Ruled Over a Young TexanIn writing Immaculate: How the Steelers Saved Pittsburgh, I found myself staring down some demons of my childhood. You see, I was writing…Nov 8, 2022Nov 8, 2022
Ray HartjenSo You Want to be a Writer: Overcoming Writer’s BlockWriter’s block. It’s defined as the condition of being unable to think of what to write or how to proceed with writing. Every writer gets…Sep 30, 2022Sep 30, 2022
Ray HartjeninAppExchange and the Salesforce Ecosystem5 Metrics to Manage Your Sales PipelineThe sales pipeline allows your revenue team to draw conclusions and forecast upcoming revenue.Jun 14, 20221Jun 14, 20221