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A complicated AI-based tech product made simple.

Brief: To redesign QuantumSense’s current website such that it reflects a corporate image and grasps the attention of clients and investor. Furthermore, a focus was drawn to the product demo to be presented on the website in an elaborate yet user-friendly manner.

QuantumSense consists of a group of individuals working to establish their product, a semantic search tool, as a leader in data analytics. The semantic search tool uses meaning based concepts to filter through information, which is quite different to the typical way using keywords.


The Opportunity: To design a website that is professional, informational, and aligns with the company’s values and mission.

Research

Just like any other client project, my UX/UI design team and I met with the client to interview them and find out who they are exactly, what they do, and what they hoped to achieve through us. During this initial interview, we quickly realized the importance of understanding the industry we are working with and the value of a website. We lacked any prior knowledge, however, our client was kind enough to simplify it to its core and help us understand.

Who is Acuity Partners?

In our extensive interview, we learned Acuity Partners is a differentiated strategic advisory to General Partners (GPs) and Limited Partners (LPs) in the Global Private Markets industry. …


Helping the Deaf & Hard of Hearing Feel Safe Through Design

The Opportunity: Design an app that detects alarming sounds occurring within the environment in real time, and alert the user using the mobile device’s flashing light and vibrations.

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Our Mission

The mobile app, Lisnen, is a form of assistive technology created for the deaf and hard of hearing (DHH) community in particular. That being said, my design team and I had to extensively learn about the DHH community so we can best understand what we needed to consider when creating this app. …


This case study reflects upon my second UX design challenge at RED Academy. The base of this project was to create an e-commerce website for Kensington Market.

The Opportunity

For this challenge, my team and I had to focus in on Kensington Market and conduct research that would enable us to create a website that provided a pathway for online shopping, while also increasing community engagement.

Research

The research started with creating interviews for two sets of users within Kensington Market: the vendors and the shoppers. The purpose of the interviews was to help my team and I get an idea of who both parties were; what their individual goals are as a shopper and a vendor; why they are situated in the market or why they visit; and their overall thoughts and feelings towards having an e-commerce website and what they’d like to see if there was one. …


This case study reflects upon the app created for my first project as a “UX Designer” for RED Academy’s UX Design program. The base of this project was to create an app that provides a solution for the client.

The Opportunity

The app created for this project solved the needs of the user, Sissi Ke. Sissi is an all around busy girl, by choice of course, who normally uses several different apps to stay on top of her dynamic lifestyle. With so many different applications that exist, it became difficult for Sissi to find something that had everything when it came to how she planned her life. …

About

Rayisa Chowdhury

Kinesiology & Health Sciences, BSc. UX Designer Professional.

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