Freelance SEO or SEO agency: Which Professional SEO Service is Right For You

Successful SEO can be achieved through different ways. You can either choose to hire a professional SEO agency, a freelance SEO expert or do it yourself if you have the time to learn and research on the best practices in employing SEO.

Most businesses choose to look for an agency to handle all their SEO needs while others prefer employing the help of freelance SEO experts whenever the need arises.

Choosing the right SEO services to hire might be confusing at first since you have to figure the best approach that will suit your business needs.

Attempting to scour Google for the best professional SEO services will reveal a vast list of SEO agencies and freelance experts, each promising to provide you with everything you need for your business to get on top of the rankings. Learning the differences between agencies and freelancers will help you in deciding which one to employ.

Professional SEO Agencies

Professional SEO agencies remain to be the leaders of the SEO industry since they are more capable of providing excellent services that encompass all the SEO needs of a business at a premium price.


SEO agencies undoubtedly provide quality results in their SEO services considering the fact that they have tried and tested methods that are results-driven and extensive work experience. The structured processes utilized by SEO agencies help in the delivery of quality services.

Another advantage of hiring a professional SEO agency is that you have an idea of what the results will be. SEO agencies are great in delivering excellent work that will meet your expectations. Since they utilize structured methodologies, you can have a documentation of the processes that are applied to your SEO strategy. This makes it easier for you to get the results you wanted without much effort.

By hiring SEO agencies, you can obtain well-defined updates and reports about your site’s SEO. SEO agencies are aware of the need to give you regular updates to keep you at ease. This is always done with easy to understand reports that can benefit both novice and experienced users.


When it comes to the disadvantages SEO agencies can be a bit more expensive. There are agencies that will charge you more depending on your needs. After all, with SEO agencies, you will get what you paid for so excellent SEO results may also come with a higher price tag.

Since SEO agencies use a structured approach in their methodologies, some of them may not be as flexible as you would want them to be. Not to worry though, there are SEO agencies that can provide you with a customized approach for your SEO strategies to fit your business needs. Therefore, you should carefully choose the right SEO agency that will work with you in creating a personalized strategy for your SEO to be more successful.

Freelance SEO Experts

As the SEO industry continues to grow, there is also an increase in the number of industry experts that offer freelance SEO services singlehandedly. Most freelance SEO experts are also capable of providing managing your SEO campaign from start to finish. However, not all of them offer quality results for overall SEO management so it pays to do a research on a freelancer’s capabilities before hiring one.


One of the selling factors of freelance SEO experts is the ability to pay for just what you need. You can request for specific tasks and pay for those that are completed. This way, you can control the budget and the scope of the projects without spending too much.

Hiring freelance SEO experts can also help you save more money since you are only paying one person to manage your SEO strategies for you. You won’t be billed for office expenses or pay for a team since the SEO expert will deliver all the necessary services for your site’s SEO. The money you are able to save can now be used on other tools that will help your business grow.

Since freelance SEO services are less structured, you can work with the expert one on one to customize your strategies to specifically meet your goals. You are in control of the tasks that should be prioritized which allows you to keep an eye on your progress.


The savings you get from hiring freelance SEO experts is a major plus, however, you can’t expect the same level of quality and professionalism that you can get from SEO agencies. There are a lot of SEO experts out there that can give you the best results for your SEO needs but there are also freelancers that cannot level with industry experts. Remember that you can only prove the efficiency of the expert after a report has been generated so you are generally taking a risk when hiring one.

Freelance SEO experts sometimes overpromise and under deliver and you won’t know this until you generate the results of their work. You cannot set high expectations when employing free-lance experts since SEO requires a lot of time and effort to be successful. Sometimes, managing all of your SEO needs can be a lot of work for a single person to carry out.

How to choose between the two

It helps to learn how each of the professional SEO services works but knowing which one to hire can be tricky. Here is a quick guide to determining which one will be better for your current needs.

Required SEO assistance

If you have not employed any SEO strategies upon setting up your site, you will benefit from SEO agencies the most. Professional SEO companies will help you determine the problem areas and develop strategies from the ground up.

If you already have an existing SEO strategy, it will be advisable to go for a freelance SEO expert to assist you in further developing your strategies.

Budget allocation

SEO agencies’ services cost a lot of money since they cover a larger scope of your site’s SEO. Check your marketing’s budget allocation and see if there is enough to cover the expenses of premium SEO services. If you are working on a tight budget, it will be wise to hire a freelance expert instead so you can control your expenses while making some progress in your rankings.

Keep in mind that SEO agencies guarantee you of having quality results and the ROI can be achieved much faster with successful SEO and it will be smart to invest in services that deliver excellent results.


If you need someone that will do all the dirty work for you, SEO agencies will be the right choice. Giving up control lets you sit back and relax while being assured of having great results. If you are more of a hands-on type, working with an expert will be great for you since you get to control the tasks that need to be carried out.

Overall, professional SEO agencies remain to be the best choice when employing SEO services. SEO agencies let you get your money’s worth and investing on the best SEO provider is the first step in reaping the benefits of staying on top of the SEO rankings. For more information, visit: