What’s your mission?

An engineering group within Kodak created one of the first digital cameras in the 1970s. When presented to the executive team the project was shelved due to fears this type of product would hurt film sales.

Kodak’s mission was to sell more film

Kodak went bankrupt a few years ago

If the mission was instead to help humans tell stories through photography, the digital camera would likely have been a big hit as it’s clear something like this could significant improve the organization’s impact on this mission. Kodak would likely still be around and driven innovation through products that looked very similar to Instagram and SnapChat.


I recently saw this https://crayonlang.org/

Crayon is a programming language. It was designed to have a low learning curve by only leveraging concepts common to most common modern programming languages so that it would be ideal for beginners. The current set of available libraries mostly support creating 2D games, but this limitation is not inherent to the language itself, but rather the current area of focus.

It’s very cool.

Why hasn’t Crayola created a programming language that helps unleash the originality of every child?

Because although they claim this is their mission, the true mission that teams are measured on within the organization appears to be “Did we sell more coloured pencils?”


There are few organizations that at their core operate to accomplish their mission. Interestingly these companies are the ones that own the largest share of their market.

What’s your company’s mission? How is success measured?

Curious how aligned the answer is to these two questions

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