Human experience designer. I❤️ helping people say thank you 🙌 . Coffee’s always on me ☕
I am once again reminded of a powerful image shared by the Spotify engineering team.
Eliminating friction is not the mandate — understanding the insights gathered from the friction is.
Spend more time listening, observing and unpacking friction than fighting it.
Let’s first start with B2C
B2C = Businesses servicing consumers. Example: Nike, Apple, Disney.
B2B = Businesses servicing businesses. Example: IBM, Atlassian, Slack.
An engineering group within Kodak created one of the first digital cameras in the 1970s. When presented to the executive team the project was shelved due to fears this type of product would hurt film sales.