“I am not saying that Google is committing fraud.”
That is exactly what your title of “How Google defrauds Advertisers” seems to indicate; that you are, in fact, accusing Google of committing fraud. IF the claim has merit, then good luck to you. You’ll need it.
If the claim is without merit, then good luck to you. You’ll need it.
With all due respect, it seems that your sample size is far too small to be meaningful when there are at least trillions of annual search events alone. To capitalize on those trillions of events, Google’s sales organization can generate billions of real dollars.
It seems to me that spending less than a $1,000 USD for your sample saize is going to produce some rather skewed results; even if you kept spending cash on Google search and advertising products in $500 increments, every day, for the rest of your life.
If you lived the average of 27,375 days as a human, and spent $500 USD for every day that you were alive, you would have only spent $13,687,500. That is less than 13% of their daily search revenue (as reported in 2012 on https://searchenginewatch.com/sew/news/2220372/how-google-rakes-in-over-usd100-million-in-search-advertising-daily-infographic).
Let us suppose the average 67 year old retiree has a nest egg of $600,000. This means that even if you spend approximately 22.81 people’s life savings on your search results, you would still be buying less than 13% of Google’s daily 2012 search revenue.
I really don’t think your purchasing sample is large enough to conclude that “… Google defrauds Advertisers” with any certainty.
I would love to see somebody with a stronger maths background extrapolate upon my crude calculations.
Then again, if your claim has merit: good luck, you’ll need it.