Clayton Carroll yes since FB now owns Instagram, they have started to cut down on organic reach a bit and started arranging posts by how much users engage with a certain account. However Instagram’s reach is still better than Facebook’s in terms of organic reach. The key for Instagram is to come up with original content that people will be attracted to and to have your own unique twist on your niche. If you can do that, you will definitely stand out and be reposted a lot too from other pages if it’s original and unique. A business/fan page isn’t really new and has been around for awhile. But businesses don’t seem to understand that this a great way to get their target audience and direct that traffic then to their website.