Why Is It Important To Be Featured In The Media?
Publicity has only one purpose and that is to get certain information across to as many people as possible with the shortest time frame. For you to hit your sales target, your prospects have to be aware of your products and services.
Good media relations give you and your company the opportunity to share knowledge and information with a wider audience and reach out to more people. You’ll be known as a major player or thought leader especially if you’re covered consistently over time. This is what helps to differentiate you in the marketplace. When customers recognize and support your brand, it helps to lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.
Next, the mere mention of your brand name can drive more people to your website and social media accounts. This means when a customer is shopping for a particular product or considering a company to perform a service, they will quickly identify your brand and company more than your competitors. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about the company at the time.
Let me ask you this, do people know about your brand? What’s their response when they heard of your brand? Is it positive or negative?
Then, when you already have a strong brand and getting more attention from your target audience, it is often easier to introduce new products and services to them. If you have a loyal brand following, most of the time, your customers will be interested in your new products and even anticipate them being released.
Last but not least, a big benefit when it comes to any form of media coverage is that it is free. I believe this is definitely beneficial for you especially if you have a tight budget. When both you and your company get publicized, you’ll bound to receive a boost through the coverage.
It is crucial for you to remember that while you don’t have to pay for the coverage, you will have to work for it in other ways such as building relationships with the media, preparing information and being willing to be interviewed by the reporters, newscasters, podcasters and etc.
Quick question: Do you have difficulties in getting Journalists or Podcasters to feature you? Stay tuned for the upcoming article on How You Can Win Journalists/Podcasters And Influence Their Audience.