Ryan O'Sullivan – Medium

Ryan O'Sullivan

Ryan O'Sullivan
in
Towards Data Science

Mastering Marketing Mix Modelling In Python

Part 1 of a hands-on guide to help you master MMM in pymc

Sep 26

Mastering Marketing Mix Modelling In Python

Sep 26

Ryan O'Sullivan
in
Towards Data Science

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Causal AI, exploring the integration of causal reasoning into machine learning

Sep 10

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Sep 10

Ryan O'Sullivan
in
Towards Data Science

Powering Experiments with CUPED and Double Machine Learning

Causal AI, exploring the integration of causal reasoning into machine learning

Aug 15

Powering Experiments with CUPED and Double Machine Learning

Aug 15

Ryan O'Sullivan
in
Towards Data Science

Safeguarding Demand Forecasting with Causal Graphs

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 28

Safeguarding Demand Forecasting with Causal Graphs

Jun 28

Ryan O'Sullivan
in
Towards Data Science

Enhancing Marketing Mix Modelling with Causal AI

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 21

Enhancing Marketing Mix Modelling with Causal AI

Jun 21

Ryan O'Sullivan
in
Towards Data Science

Validating the Causal Impact of the Synthetic Control Method

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 8

Validating the Causal Impact of the Synthetic Control Method

Jun 8

Ryan O'Sullivan
in
Towards Data Science

Measuring The Intrinsic Causal Influence Of Your Marketing Campaigns

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 2

Measuring The Intrinsic Causal Influence Of Your Marketing Campaigns

Jun 2

Ryan O'Sullivan
in
Towards Data Science

Optimising Non-Linear Treatment Effects in Pricing and Promotions

Causal AI, exploring the integration of causal reasoning into machine learning

May 24

Optimising Non-Linear Treatment Effects in Pricing and Promotions

May 24

Ryan O'Sullivan
in
Towards Data Science

Using Double Machine Learning and Linear Programming to optimise treatment strategies

Causal AI, exploring the integration of causal reasoning into machine learning

Apr 26

Using Double Machine Learning and Linear Programming to optimise treatment strategies

Apr 26

Ryan O'Sullivan
in
Towards Data Science

De-biasing Treatment Effects with Double Machine Learning

Causal AI, exploring the integration of causal reasoning into machine learning

Apr 5

De-biasing Treatment Effects with Double Machine Learning

Apr 5

Ryan O'Sullivan

Ryan O'Sullivan

Experienced Data Scientist | Causal AI | Experimentation | Optimisation | Machine Learning | Forecasting | www.linkedin.com/in/ryan-o-sullivan-18488560

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