Ryan O'Sullivan – Medium

Ryan O'Sullivan

Published in
Towards Data Science

Calibrating Marketing Mix Models In Python

Part 2 of a hands-on guide to help you master MMM in pymc

Nov 11, 2024

Calibrating Marketing Mix Models In Python

Nov 11, 2024

Published in
Towards Data Science

Mastering Marketing Mix Modelling In Python

Part 1 of a hands-on guide to help you master MMM in pymc

Sep 26, 2024

Mastering Marketing Mix Modelling In Python

Sep 26, 2024

Published in
Towards Data Science

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Causal AI, exploring the integration of causal reasoning into machine learning

Sep 10, 2024

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Sep 10, 2024

Published in
Towards Data Science

Powering Experiments with CUPED and Double Machine Learning

Causal AI, exploring the integration of causal reasoning into machine learning

Aug 15, 2024

Powering Experiments with CUPED and Double Machine Learning

Aug 15, 2024

Published in
Towards Data Science

Safeguarding Demand Forecasting with Causal Graphs

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 28, 2024

Safeguarding Demand Forecasting with Causal Graphs

Jun 28, 2024

Published in
Towards Data Science

Enhancing Marketing Mix Modelling with Causal AI

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 21, 2024

Enhancing Marketing Mix Modelling with Causal AI

Jun 21, 2024

Published in
Towards Data Science

Validating the Causal Impact of the Synthetic Control Method

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 8, 2024

Validating the Causal Impact of the Synthetic Control Method

Jun 8, 2024

Published in
Towards Data Science

Measuring The Intrinsic Causal Influence Of Your Marketing Campaigns

Causal AI, exploring the integration of causal reasoning into machine learning

Jun 2, 2024

Measuring The Intrinsic Causal Influence Of Your Marketing Campaigns

Jun 2, 2024

Published in
Towards Data Science

Optimising Non-Linear Treatment Effects in Pricing and Promotions

Causal AI, exploring the integration of causal reasoning into machine learning

May 24, 2024

Optimising Non-Linear Treatment Effects in Pricing and Promotions

May 24, 2024

Published in
Towards Data Science

Using Double Machine Learning and Linear Programming to optimise treatment strategies

Causal AI, exploring the integration of causal reasoning into machine learning

Apr 26, 2024

Using Double Machine Learning and Linear Programming to optimise treatment strategies

Apr 26, 2024

Ryan O'Sullivan

Ryan O'Sullivan

Experienced Data Scientist | Causal AI | Experimentation | Optimisation | Machine Learning | Forecasting | www.linkedin.com/in/ryan-o-sullivan-18488560

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