How Misk Creates Engaging Virtual Experiences with Innovation Diwan ✨

Razan
4 min readAug 21, 2024

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As a participant in Misk’s innovation program for two consecutive years, I’ve seen how their virtual platforms have improved each year. Misk constantly introduces new features that make the experience more engaging and enjoyable. Their program, Innovation Diwan (ديوان الابتكار), is a great example of how they create virtual environments that feel real and interactive. Here’s how Misk does it.

Misk’s goal was to create a virtual space that feels engaging and interactive, where users can connect and work together without feeling distant or disconnected.

The Solution: A Virtual City for Innovators

Misk built a digital city on the Gather Town platform, where users can collaborate, learn, and have fun. Here’s what makes Innovation Diwan special:

  • Building a Digital City for Innovators ✨

Misk’s team designed a city divided into neighborhoods, each focused on a specific field. Innovators are grouped into these neighborhoods, which helps build a strong sense of community. Each team also has a dedicated room with a Miro board, making it easy to work together.

What’s even more impressive is that each neighborhood is designed to align with the type of challenge the innovators chose. For example, the environmental challenge area is filled with green spaces and nature

the economic development challenge reflects themes of growth and progress

and the health challenge neighborhood is designed with elements that promote wellness.

  • Customizable Avatars: Adding a Personal Touch 🪄

A key feature is the ability to customize your avatar. You can choose everything from hair color to outfits, which helps make the experience feel personal and engaging. It’s a simple touch, but it makes a big difference.

  • Balancing Work and Fun

The platform isn’t just about getting work done; it’s also about having fun. You can take a ride in a virtual cart around the city or even dance with your teammates. These features keep things lively and make the experience more enjoyable.

  • Spaces for All Moments 💫

Misk’s virtual city also includes spaces like a library for learning

a recreational hall where you can play online games with your team

and even a prayer room!

These spaces add depth and realism to the virtual environment.

The Result: A Truly Engaging Experience

Innovation Diwan is a perfect example of how virtual spaces can be made to feel real and engaging. Misk has created a lively digital city where innovation, creativity, and community come together. By focusing on personalization, teamwork, and integrating everyday needs, Misk has set a new standard for online collaboration.

Conclusion

Being part of Innovation Diwan has shown me how well-designed virtual spaces can create meaningful connections. Misk’s commitment to improving the user experience is clear, and I’m excited to see what they’ll do next 💫!

Appreciation to Misk for creating a uniquely immersive and engaging virtual platform! 👏🏻

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Razan

UX designer. Passionate about creating user-friendly digital experiences.