they could have charged $5 more for an “Ad Free” presentation
No, Bloomberg, the Olympics didn’t stumble because of Millennials. It stumbled because of NBC.
Brenton Henry

Fitting squarely in the middle of the target demographic, I would have gladly paid $40 for a no-ad, cross-device, all-event pass for the Olympics. I craved coverage. But, even after paying $30 for a Playstation Vue subscription to get past the archaic subscriber paywall, all I got was ads.

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