Razvan ComaniciNavigating your brand through the pandemicI’ve been thinking about writing this article since this whole pandemic situation has become real. While talking to business people and…May 1, 2020May 1, 2020
Razvan ComaniciThe 5 reasons why I love branding researchThere is something about learning that manages to communicate with the most basic part of us. The excitement of a new discovery, the…Nov 15, 2019Nov 15, 2019
Razvan ComaniciHow ‘bout them brand values?Brands are more and more human and people want to interact with brand as humanly as possible. That means you should consider behaving like…Mar 28, 2019Mar 28, 2019
Razvan Comanici5 ways to create meaning for your brandNow consumers search for meaning when dealing with brands more than ever before. This is a consequence of the large number of brands…Feb 14, 2019Feb 14, 2019
Razvan Comanici5 reasons to reach for meaning in brandingThe way brands communicate has changed dramatically lately and the main reason this happened is the consumer. Building a relationship with…Feb 7, 2019Feb 7, 2019
Razvan ComaniciThere’s no business without brandingBranding is an essential part of any business, especially nowadays, when every step you take can be monitored and you could be held…Dec 19, 2018Dec 19, 2018
Razvan ComaniciWhy researchGoing through a branding or rebranding process is an extremely stressful situation for a business in 2 completely different ways. What…Sep 15, 2017Sep 15, 2017
Razvan Comanici5 steps to find your brand’s “tone of voice”In general terms tone of voice refers to “your characteristic style or manner of expressing yourself orally”, but when it comes to branding…Jun 22, 2017Jun 22, 2017
Razvan ComaniciSeek discomfort!Discomfort is described as the absence of comfort or ease, I look beyond that and think it’s much more, discomfort is the ultimate…Jun 14, 2017Jun 14, 2017
Razvan ComaniciI take myself too seriouslyI’ll get straight to the point. Building the business is about facing my biggest fear, taking responsibility for other people, for…Jun 8, 2017Jun 8, 2017
