Shake that but

Whatever we do in our lives we tend to figure out ways to explain ourselves. In psychology it is defined as one’s way to cope with doing something wrong, our brain has the ability to find reasons for our actions to save us from guilt.

In business it’s the way we explain that we took a shortcut. “I did it, but it was a good amount of money involved” or anything of that sort. Whatever you did, no matter how many reasons you can find, it is still called compromise. Once you take that step you will never get it back.

Shake off the tendency to say “but” because that means you got off your path.

You should never fall off it, at least not intentionally. Mistakes will be made, problems will always be there and the future is uncertain, BUT you can control the way you do it. “Buts” are excuses, reasons given to yourself for doing something you shouldn’t have and making a decision despite your better judgement.

Why should you? Because compromise likes company and once you “but” it, you will do it again, sooner than you think.

Nothing is worth it, not even the money! Compromise is not change or evolution even if all your brain signals try to make it seem so. Our brain is a jackass in these situations, but only because it doesn’t want us to fail. If we did fail, then we must have a good reason.

One might argue that financial and economics are fields that don’t mix with the concept of compromise, BUT it has everything to do with people and the way they feel and behave. The art of compromise is one that we all can master and unfortunately it’s also the cause of personal failure.

When you take the step and make the first compromise, you say it’s a one time deal and will not happen again, BUT it always does. Even worse is the fact that it gets easier. Compromise won’t necessarily kill you business, but it can kill your drive and turn motivation into stress. And I’m strictly addressing here young entrepreneurs and startups because I think they are the most in danger of compromising.

So next time that you feel like a business proposal might require some “but” shaking, imagine the future as a long term deal, not a short term gain. After all your business is part of what you become.