By: the razwerks staff | Date: 11–24–2019
Research conducted by BrightLocal shows that more than 86% of consumers read reviews for businesses before making a buying decision. This figure includes more than 95% of people aged between 18 and 34.
In fact, 84% of consumers trust online reviews as much as a personal recommendation from a family member or trusted friend. At least 68% of consumers form a strong opinion about a brand after reading ten or more online reviews.
More than 57% of consumers will only contact businesses with at least four stars on average. …
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