PinnedThe One Recession-Proof Strategy Every B2B Marketer Must Embrace in 2022Winter is Coming — Last week, I attended a luncheon with other marketing and revenue leaders. With an eye toward recent layoffs in the tech sector, the topic of discussion was the looming recession of 2022. For some of us who lived through the downturns of 2001 and 2008, we surmised that companies would…Abm4 min readAbm4 min read
Jul 20, 2022Three Easy Cures for B2B Marketing and Sales Teams Afflicted with HeptadecaphobiaThe fear is real These days, every B2B revenue team is coming down with a case of Heptadecaphobia — and most don’t even know it. No, this is not a new strain of COVID. Heptadecaphobia is simply the fear of the number 17. Why is the number 17 so significant? As B2B marketing and…B 2 B Marketing3 min readB 2 B Marketing3 min read
Oct 1, 2020Rethink Your 2021 ABM and Digital Demand Programs with Intent Data and Audience TargetingAs we begin the final Q4 revenue push tomorrow morning, most marketing leaders like myself already have their sights on 2021. For me, 2021 represents an opportunity to drive a greater impact across every facet of marketing and revenue programs (while putting all of the COVID-19 chaos in the rearview…3 min read3 min read
Jul 29, 2020The Power of Experience: ABM’s Next FrontierBe Memorable. Be Relevant. Be Remembered. Over the past several years, every B2B company has embraced Account-Based Marketing best practices. By focusing their time and resources on a specific set of accounts, sales, and marketing teams are now better aligned to build a solid pipeline and win more deals. The COVID-19 pandemic and our new digital-only…Account Based Marketing2 min readAccount Based Marketing2 min read
