Stop Validating and Start Falsifying

  1. The most pervasive and urgent market problems the product should solve.
  2. Whether the solution truly addresses the market problems.
  3. What price customers would be willing to pay.
  4. What tactics will most effectively drive prospects to buy.

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Product strategist, blogger, downtown Austin dweller, and creator of the Dadnab service.

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Roger L. Cauvin

Roger L. Cauvin

Product strategist, blogger, downtown Austin dweller, and creator of the Dadnab service.

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