This piece illustrates a beautiful (and arguably necessary) expansion on design’s role in the world. Thanks for joining a growing chorus of design folks who are becoming fed up with solving mediocre “problems”.
But I don’t get the hyperbolic, clickbaity headline. Interaction Design is dead? What killed it? Why IxD specifically? Why not product management or other startup-centric roles? I just don’t see the exclusive relationship between IxD and your concept of natural design.