
Last but not least, don’t reinvent the wheel unless you have to. By taking advantage of common patterns and elements of the operating system and the app itself, you will design faster, the developers will build the screens more easily and, finally, the user’s learning curve will be less steep.
w…d starts out with a neutral or positive meaning and eventually devolves to mean something negative. The opposite is called amelioration. Feminine works usually go down the former route, while masculine works often go down the latter.