Rob Lauer
Rob Lauer
Sep 3, 2018 · 1 min read

I disagree to some extent with this sentence:

“But if you don’t have a superior solution to a common problem, you don’t have a viable business idea.”

Execution of an idea may trump the idea in importance if your execution of a common idea is more effective and overwhelms your competition. Anyone every hear of the George Foreman grill? Hardly revolutionary, at it’s peak it brought in about 5M/month. GF was bought out for over 100M.

Success (of a product) can never be defined in an absolute formulaic way. Timing, execution, uniqueness, and the non-deterministic elements of an unforgiving, capricious universe will ultimately determine the fate of any product.

Each term in the equation is an unknown quantity. You have less control sometimes than you believe you do, but believing you do have some control is probably the only real “secret of success”.

    Rob Lauer

    Written by

    Rob Lauer

    VP of Technology@ Charles Jones, LLC