If Your Employees Are Stupid, That’s Your Fault

Excellent points, Faris, and far too familiar and close to the bone. A few years back, I returned to an agency after years of working alone. They sat me in an old secretarial pool; they gave me lists of procedure. I was doing work that had nothing to do with my skills. I finally went to management and said, “All I’m doing is referencing. A science graduate could do this. Why don’t you fire me and hire two science graduates?” The general manager shook his head and said, “Science graduates have no creativity. We hired you because you’re creative.” I went back to my desk and did mind-numbing referencing for three months.” I finally quit and they hired another copywriter. She quit and they hired another and another. Nothing creative ever came out of that agency, yet they refused to believe it. To me, that’s dumbing down on a major scale, the dumbest being management.

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